Podcast Ep 392 - Success Is Still Messy: A Real Talk Debrief with Michelle Crandall
In this episode, Heather sits down with photographer Michelle, who shares the story of how she transformed a creative idea into a high-impact project that raised over $10,000 for a local dog rescue — while also generating visibility and momentum for her business. Through a breed-specific book project featuring dachshunds, Michelle not only gave her audience a meaningful reason to book sessions, but also built brand awareness, formed strategic partnerships, and expanded into a completely new niche.
3 Key Takeaways:
-
The Book Project Strategy
A book project gives clients a tangible reason to book — especially in niches like pet photography where there’s no built-in milestone. It combines storytelling, imagery, and charity into a powerful offer. -
Partnerships That Create Leverage
By collaborating with the Detroit Dachshund Club and a rescue organization, Michelle tapped into a new audience, expanded her reach, and created built-in credibility for her project. -
Creative Fundraising That Fuels Marketing
A “cover contest” encouraged participants to raise funds for a chance to be featured on the book’s cover — turning the project into a community-driven initiative that sparked donations and increased exposure.
How to Support the Podcast:
-
Subscribe to the podcast on iTunes or wherever you listen to podcasts. Please like, share, and leave a review.
-
If you like the content, please share with your friends by posting on social media so that we can reach and impact more people.
Join our next free coaching workshop: www.getcoachedbyheather.com
Connect:
Hey!
