My name is Heather Lahtinen and I founded the Flourish Academy as a resource for photographers of all levels. In our flagship program, Elevate, we teach you the simply process to growing your business.
There are a lot of photographers in the world.
But none with your unique viewpoint.
The world needs the photos that only you can create.
Here's what this requires...
Courage to share and market your photos. If they aren't seen, you aren't hired.
Self Belief: your photos are good enough and you belong (even if you didn't go to photograph school.
Sales Skills: Selling is a different skill than photography but anyone can learn it when you have the right framework.
Support: Trying to turn your photography into a business feels a lot less scary and overwhelming when you're doing it alongside other new and well-established photographers. You start to normalize what's possible for you.
And what's possible can be a side business that adds extra income every month for your family doing what you love in the time you have.
OR
It can mean building a strong and steady business that is more successful than your average day job. I'll provide the necessary steps you need to take and the support needed to the job done. You get to decide how far you want to go.
Monica A.
Thanks to Heatherās guidance and the incredible support within the group, I hit six figures in my first full year as a full-time photographer.
Elevate is more than just a coaching programāit's a community where I feel inspired, empowered, and equipped with the tools I need to succeed.
Ā
Joining Flourish Academy Elevate was one of the best decisions I've made for my business.
Ā
Heather has an exceptional ability to dig deep and address the root causes of what's holding you back, and the other coaches bring invaluable experience in both photography and running successful businesses.
Elevate is truly a steal, and I canāt imagine ever leaving this group.Ā
Ā
The Elevate framework takes the overwhelm out of making money as a photographer and it's all easier than you think.
The framework walks you through:
- Legally establishing your business.
-
Marketing and finding clients that are excited to pay you.
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Establishing your professional pricing structure.
-
Differentiating yourself as a photographer.Ā
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How to best utilize your website.
WHEN PHOTOGRAPHERS WANT TO GROW
They turn to our simple approach in Elevate to get unstuck and move forward. Whether you want to make a few bucks on the side, leave your corporate job, or grow to 6-figures, we are here to support you.
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We know how to build photography businesses and over the past two decades, we have helped hundreds of photographers achieve their goals.
And so we created...Ā
A library of resources JUST FOR YOU.
Our simple approach to business inside of Elevate willĀ change your life.
Imagine if...
- You knew how to get clientsĀ and fill your calendar without worrying about money.
- You had a team of professional photographersĀ supporting and encouraging you.
- You could finally leave your jobĀ and pursue your photography dream full-time.
- You didn't have to worry about whether you were doing this rightĀ but felt totally confident in every action you were taking.
- You could believe your success is inevitable.
Ā
YOU GET THE IDEA,
... SO LET'S RECAP BECAUSE I WANT YOU
TO FEEL THE EXCITEMENT YOU SHOULD
FEEL RIGHT NOW.
You can totally have a thriving business starting right now. We know the secrets, the strategies and we have the process to guide you. And we are ready to help!
During your time in Elevate, you will learn how to:
- Result 1, legally establish your business.Ā Get all the answers you need to legalities around starting a photography business.
- Result 2, gain confidence with your pricing.Ā Our extensive collection of training videos, along with support from expert professional photographers will give you the confidence you need to move forward.
- Result 3, get more clients with effective marketing.Ā You will understand exactly what it takes to get more clients and fill your calendar. Wouldn't it be great if you didn't have to worry if you were doing it right? What would it feel like to have a full calendar AND bank account?
HERE'S WHAT'S INSIDE:
You're going to
love
these
ELEVATE STUDY GUIDE + WORKBOOK
The Elevate Study Guide is a 6-month success path that provides with you detailed checklists to make sure you are setting up your business properly.
INSPIRATION
Fresh ideas are everywhere inside of Elevate! We are always generating new ways of marketing and increasing sales. Our Elevators love to share their unique ideas.
VIDEO TUTORIALS
Search for anything you need inside of our robust training portal. This includes: business, pricing, marketing, social media, and breakthrough resources that you never knew you needed.
BREAKTHROUGH RESOURCES
Our secret weapon in Elevate. These training videos will change the way you view yourself and your business. They will give you the skills and confidence to weather any challenge or obstacle you might face as an entrepreneur.
CHECKLISTS + WORKSHEETS
Our checklists and worksheets will guide you step-by-step to establishing your business, learning and executing your marketing plan and mastering your pricing.
ELEVATE COMMUNITY
Get yourĀ specific questions answered by a group of supportive photographer friends. We will help you work through challenges and get unstuck to keep moving forward.
ELEVATE CHANGED MY LIFE. A year ago, I never imagined I would have the business I do today. At that time, this was all a dream. I didn't have a business and now I am an entrepreneur, a published photographer, and most importantly, I have created a life that I only dreamed could be possible.
APRIL OHL
PHOTOGRAPHER
Elevate has helped me realize why my business has not been growing. I've learned to take action. I also have clarity, and with clarity, I can focus. I know this will lead to my best year yet.
KAYLA TANNEHILL
PHOTOGRAPHER
The Power of Elevate
A 6-month program for photographers that are ready to learn and grow.
- Step-by-step guide to creating You could finally thriving photography business.
- A portal of comprehensive focused training videos.
- Monthly challenges to focus your efforts andĀ grow your business.
- Strategy and alignment callsĀ with Heather and the coaches to keep you on track.
- Private 1:1 Zoom lifelines with Elevate coaches to get yourĀ specific questions answered.
- Guest speakers to learn more about business finances, SEO, social media and a host of other topics.
Get your hands on the material that successful photographers are using to grow their business.
Elevate is your step-by-step guide to creating a thriving photography business that you love while living your best life.
YOU. CAN. DO. THIS.
You might be saying, āI understand this is important, but I havenāt even started my business yet. Shouldnāt I do that first?Ā We donāt think so!
Building a business can be confusing. Wouldn't it be nice to have someone on your team helping you take the right actions?
Seriously, it really is much easier than you think!
If you donāt build your business with intention from the start, it wonāt take you long to discover that you are working for very little money. Or that you canāt figure out how to get more clients.Ā
FOR JUST $299/month, YOU COULD BE GETTING MORE RESULTS BY NEXT WEEK!
We are ready and excited for you to join us on the inside.
And just who will be teaching you The Power of Elevate?
Me! I'm Heather Lahtinen
PHOTOGRAPHY BUSINESS EXPERT AND CERTIFIED MINDSET COACH
I founded the FA because I believe in community and supporting photographers above all else. Not only do I believe that there is room for everyone, I know that the world needs your gift… the photos that only you can take. I wanted to create a safe, positive and encouraging place for photographers to learn and grow.
I remember being rejected by others in our industry when I started my business nearly 20 years ago. And I never forgot how that felt. I was excluded and led to believe that there wasn’t a place for me.
As a result, I was on a mission to prove that we could create something different, a world where photographers of ALL levels are welcomed and encouraged to pursue their passion.
There is room for you. YOU BELONG HERE.
"ELEVATE CHANGED MY BUSINESS, I JUST HAD MY FIRST $20K MONTH!"
I joined Elevate thinking - it will just be for one month, just to check it out and join next time when my kids will be at school full time... After checking out the videos, being on couple calls and support I got overall I am thinking to myself I CANNOT leave. It would be STUPID!
Why wait another x amount of months to make my business better? It is never the right time - I will always be busy, I will always come up with excuses!
Elevate is exactly what I need, I had tons of editing lately and I have been listening to all the replies - guys - it is worth the money!! After listing to 40 plus hours of Elevate videos I am seeing all the things I was missing, I was not aware of and it gave me so many ideas, motivation and excitement!
So, it is a big WIN for me to stay here. You are all amazing and I love how everyone in this group is so unique in their own way. I am excited for our time together! This is one awesome group!
MAGDALENA WOJTON
Let's Talk Modules
The breakdown
MODULE 1
Business Foundations
The business checklist will help you understand how to:
- Track finances.
- Hire an accountant (when appropriate).
- Select a legal entity.
- Establish contracts.
- Purchase insurance.
You will learn how to build your business based on your lifestyle and values using our specialized training and our Business Dashboard.
MODULE 2
Deep Dive into Pricing
Because pricing is one of the most important factors of creating a profitable business, we have created resources to support you.
- The Psychology of Pricing
- Pricing for Profitable Mini Sessions
- Pricing for Value
- Pricing Collections
- Overcoming Common Client Objections
- Enhancing Sales with Products and Irresistible Incentives
- Small Ways You are Sabotaging Big Sales
MODULE 3
Marketing
You can't have a business without clients! Marketing is one of the most important components of a thriving photography business.
- 19 Ways to Market Your Business
- Getting Started with Email Marketing
- Creating a Compelling Offer
- 21 Blog Content Ideas
- Improving your SEO
- Types of Marketing + Ideal Client Worksheet
- Standing out in Your Market
- The Most Important Components of your Website
MODULE 4
Breakthrough Training
This is the module you never knew you needed.
You will gain the confidence you need to manage your mind around being an entrepreneur. We explore goal setting, outsourcing, taking your business to the next level, resilience, belief, staying creative in your business, and MONEY blocks.
These videos will give you the ability to have breakthroughs in your business.
The Power of Elevate gets you from A to Z in record time. This is your ticket out of overwhelm and into easy-breezy.
Let's get you started!
Not only will you get instant access to our private podcast and course materials, but you'll also get access to 1:1 lifeines and our community. You can totally get your most pressing question or challenge answered TODAY.
Over $5,000 woth of bonus content for FREE!
Let's really fast-track your success!
- BONUS 1 --> Complimentary access to ALL of the amazing photography courses offered at the Flourish Academy. Full Lightroom Workshop, Photoshop, Posing, OCF, Pricing and much more!
- BONUS 2 --> Lifelines. Seriously, a life-saver. These 1:1 Zoom calls are perfect for when you REALLY need help, but can't make one of the regular calls - or if you just want 1:1 support with your biggest challenge.
- BONUS 3 --> FA mobile. It's like having a photography university in your back pocket.
- BONUS 4 --> Elevate only private podcast feed. We publish all of our strategy calls to our private feed so that you can listen on-the-go.
I've accomplished so much in such a short time while in Elevate. My business will be at the the next level by the end of this quarter because of all the goal setting and motivation this group has given me in just one month! I was gong to say I can't imagine where I'll be in two months, but I CAN! That's the difference this group has made in both my personal and professional life.
MICHAEL HOLL
SENIOR PHOTOGRAPHER
I am so glad I joined Elevate last year. It gave me the courage to leave my full-time soul-crushing job and pursue my joy full-time. ā¤ļø I have NEVER been this busy and I'm loving it! Thank you Heather for the Elevate lifeline call that changed it all.
DONNA KELLIHER
PET PHOTOGRAPHER
I can't thank the FA, Heather and Elevate enough for their expertise, wisdom and kindness, and overall willingness to want to teach others the art and business of photography. I got to where I am because of you and everyone in the FA truly care about one another and we all want each other to be #bettertogether.
JAMIE STOLL
SENIOR & FAMILY PHOTOGRAPHER
- "I had my largest sale ever, $5,300."
- "I just had a $2,300, my biggest ever."
- "I can't believe I'm typing this, I had an $8,500 sale."
ELEVATORS
(I wonder if they think Elevate is worth it?)
What's the investment?
Learn the skills to build a solid foundation for your photography business so that you can have fun and make money.
Elevate is a 6-month commitment.
JOIN AS A VIP AND GET A JUMPSTART ON MAKING MORE MONEY
You get access to the VIP portal after being in Elevate for one year, BUT you can jump in now by committing to your growth!
We found the missing piece: and we are teaching it.
What we believe about money greatly impacts our success in business. Your default money philosophy is driving your decisions around pricing and selling.
We created two, super impactful trainings to shift how you view and earn money. We will remove the block preventing you from growing your business and your bank account.
- The Wealthy Photographer
An in-depth exploration of the money beliefs that are driving your results. Implement these strategies and you will make more money and feel more empowered.Ā - How to Double Your Business in FOUR Months
This course gives you the formula to double your business with fun and ease. Stress not required.Ā
I'm ready to grow
LET'S GOStill Got Questions?
What is the commitment?
Do I need to have a business?
Do I need to be a professional photographer?
Is the private social media group mandatory?
I'm not making money with my photography right now,
how can I afford this?
If you book one, JUST ONE extra client per month, Elevate will pay for itself.
Maybe you are thinking you aren't ready because you aren't getting clients or making money...
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That’s great because we can focus on getting you clients as quickly as possible.
-
Did you ever consider that investing in your business is what needs to happen in order to grow your business?
-
When you invest in Elevate, you will be inclined to work harder on your business to get clients SO THAT you can pay for Elevate. See how that works?
- We have monthly challenges in Elevate and the first one is how to make $1,000 ASAP.
WHAT ABOUT A GUARANTEE?
I promise that you CAN do this. But if you’re not 100% satisfied with the content, strategy calls, community support, or the bonuses within 30 days, we will offer you a full refund, you have nothing to lose and everything to gain.
MY LAST PIECE OF ADVICE
I know you lead a very busy life. And you might be wondering if you can really do this.
But here's what you might not be considering: I BELIEVE IN YOU. And I know that this will work for you because I have seen it work for all different types of photographers, with all different types of [busy] life situations.
I have enough belief and confidence for both of us. Seriously. And that matters more than you might realize.
I am committed to your growth and deeply invested in your success.
Still have questions?
We can chat via email or even jump on a 15-min Zoom discovery call. Please submit the form below or email me directly: [email protected]
