Elevate Panel
In this video, you will hear directly from photographers who are in the trenches with Elevate. These are real members, at different stages of business, who’ve raised their prices, booked more clients, gained confidence — and most importantly, changed how they think about their business and themselves.
But let’s be honest — it’s not all wins and perfect Instagram stories. Some members are still figuring it out. Some are struggling. This isn’t magic. It’s work. But what makes Elevate different is that no one is doing it alone. This is a community where we support each other, coach through the hard days, and celebrate even the smallest wins. Growth doesn’t always look like more money — sometimes it looks like finally believing you can do this.
 You took the courses, you have the checklists; so where are the results?
What do you do when the strategies don’t work?
Elevate goes far deeper than just pricing and marketing strategies—it’s about creating lasting, transformative results through mindset coaching combined with proven business tools. While many programs stop at strategies, Elevate stands out because we know how to help you when things aren't working.
This program is not about doing more.
It's about thinking better, choosing intentionally, and building a successful business.
LET'S GOThis is for you if:
- You're already booking clients (even if it feels inconsistent).
- You're tired of trying to figure it out alone.
- You want cleaner decisions around pricing, marketing and growth.
- You're willing to take responsibility for your results.
- You want coaching that challenges how you think - not just what you do.
This is not for you if:
- You want step-by-step hand holding.
- You need constant motivation to take action.
- You're looking for a magic strategy or quick fix
- You're not sure you even want a photography business
Monica A.
Thanks to Heather’s guidance and the incredible support within the group, I hit six figures in my first full year as a full-time photographer.
Elevate is more than just a coaching program—it's a community where I feel inspired, empowered, and equipped with the tools I need to succeed.Â
Joining Flourish Academy Elevate was one of the best decisions I've made for my business.
Heather has an exceptional ability to dig deep and address the root causes of what's holding you back, and the other coaches bring invaluable experience in both photography and running successful businesses. Elevate is truly a steal.
JOIN ELEVATEElevate members typically experience:
- Clear, confident pricing decisions
- Simpler marketing that feels sustainable
- Fewer emotional spirals around clients and money
- More consistency in bookings and income
- A business that feels intentional instead of reactive
We know how to build photography businesses and over the past two decades, we have helped hundreds of photographers achieve their goals.
Â
Imagine if...
- You knew how to get clients and fill your calendar without worrying about money.
- You had a team of professional photographers supporting and encouraging you.
- You could finally leave your job and pursue your photography dream full-time.
- You didn't have to worry about whether you were doing this right but felt totally confident in every action you were taking.
- You believed your success is inevitable.
Â
JOIN ELEVATE
HERE'S WHAT'S INSIDE:
You're going to
love
these
WEEKLY COACHING CALLS
This is where we:
- Diagnose the problem
- Clean up decisions around money, clients and growth
- Help you focus on what matters now
MONTHLY 1:1 LIFELINES
Private coaching when you need it most.
Use these calls to:
- Work through decisions
- Get business advice
- Simplify a pricing or marketing issue
- Untangle faulty thinking keeping you stuck
FOCUSED TRAINING LIBRARY
Search for anything you need inside of our robust training portal. This includes:
- Pricing and sales
- Marketing + visibility
- Business foundations
- Mindset and decision making
ELEVATEÂ Â WORKBOOKS
Instead of trying to fix everything at once, our trainings and workbooks help you focus and build consistency through actin.
INSPIRATION
Fresh ideas are everywhere inside of Elevate! We are always generating new ways of marketing and increasing sales.
ELEVATE COMMUNITY
Get your specific questions answered by a group of supportive photographers.Â
If you already have access to pricing strategies and marketing plans, you may think you don't need Elevate. After all, you know what to do, you just need to take action.Â
So why aren't you?
If more information was the answer, you'd already have the thriving business you want.
Elevate is different.
Our dual approach to strategies and mindset is what sets us apart.
This program doesn't just give you strategies - it shows you how to think like the person who executes and implements.
That's why Elevate works even when:
- The market and economy feel uncertain.
- Clients aren't booking.
- You feel uncomfortable raising your rates.
GIVE ME ACCESS TO The Power of Elevate
JOIN NOW
“If I hadn’t joined Elevate, I’d still be charging $500 and spinning my wheels. I just sent an invoice that brings my month to $20,322.”
ERIN N.
“I haven’t changed anything in my business — just the way I’m thinking about money and what’s possible. I hit $20,440 in 30 days with an average sale of $2,000.”
Kelly M.
The Power of Elevate
A 6-month program for photographers that are ready to learn and grow.
- A portal of comprehensive focused training videos.
- Monthly challenges to focus your efforts and grow your business.
- Strategy and alignment calls with Heather and the coaches to keep you on track.
- Private 1:1 Zoom lifelines with Elevate coaches to get your specific questions answered.
- Guest speakers to learn more about business finances, SEO, social media and a host of other topics.
Get your hands on the material that successful photographers are using to grow their business.
And just who will be teaching you The Power of Elevate?
Me! I'm Heather Lahtinen
PHOTOGRAPHY BUSINESS EXPERT AND CERTIFIED MINDSET COACH
I founded the Flourish Academy because I believe in community and supporting photographers. I wanted to create a safe, positive and encouraging place for photographers to learn and grow.
I remember being rejected by others in our industry when I started my business over 20 years ago. And I never forgot how that felt. I was excluded and led to believe that there wasn’t a place for me.
As a result, I was on a mission to prove that we could create something different, a world where photographers of ALL levels are welcomed and encouraged to pursue their passion.
There is room for you. YOU BELONG HERE.
"ELEVATE CHANGED MY BUSINESS, I JUST HAD MY FIRST $20K MONTH!"
I joined Elevate thinking...
Why wait another x amount of months to make my business better? It is never the right time - I will always be busy, I will always come up with excuses!
Elevate is exactly what I need, I have been listening to all the strategy call replays, and it is worth the money!! I am seeing all the things I was missing, I was not aware of and it gave me so many ideas, motivation and excitement!Â
This is a big WIN for me! The Elevators are amazing and I love how everyone is so unique and supportive.
MAGDALENA WOJTON
JOIN ELEVATEThis program works best for photographers who:
- Are willing to engage
- Take responsibility for their decisions
- Implement what they learn instead of collecting ideas
- Understand that clarity through action creates momentum
You're investing in:
- Better decisions
- Fewer mistakes
- Less second-guessing
- Faster course correction
- A business that feels simpler and more sustainable.
Let's get you started!
Over $5,000 worth of bonus content for FREE!
Let's really fast-track your success!
- BONUS 1Â --> Lifelines. Seriously, a life-saver. These 1:1 Zoom calls are perfect for when you REALLY need help, but can't make one of the regular calls - or if you just want 1:1 support with your biggest challenge.
- BONUS 2Â --> Elevate mobile. It's like having a photography university in your back pocket.
- BONUS 3Â --> Elevate only private podcast feed. We publish all of our strategy calls to our private feed so that you can listen on-the-go.
I've accomplished so much in such a short time while in Elevate. My business will be at the the next level by the end of this quarter because of all the goal setting and motivation this group has given me in just one month! I was gong to say I can't imagine where I'll be in two months, but I CAN! That's the difference this group has made in both my personal and professional life.
MICHAEL HOLL
SENIOR PHOTOGRAPHER
What sold me was hearing that Elevate doesn’t just tell you what to do — it helps you understand why things aren’t working. That changed everything.
KAT M.
PET PHOTOGRAPHER
- "I had my largest sale ever, $5,300."
- "I just had a $2,300, my biggest ever."
- "I can't believe I'm typing this, I had an $8,500 sale."
ELEVATORS
(I wonder if they think Elevate is worth it?)
This is the Investment that Pays You Back
What if one decision could finally make your business profitable?
Elevate gives you proven strategies to attract clients, raise your rates, and build a thriving business—without burning out or selling your soul to social media.
This program doesn’t just pay for itself—it changes the way you make money for life.
If you're ready for that level of ownership, the return on this investment extends far beyond 6 months.
It's time to step fully into the role of confident photographer and business owner.
LET'S GOStill Got Questions?
How much time does Elevate require?
Is Elevate right for me if I'm already booking clients?
Will this tell me exactly what to do step by step?
What if I already know a lot about pricing and marketing?
What kind of support will I receive?
Is this mindset coaching or business coaching?
What if I'm busy or feeling overwhelmed right now?
How do I know if I'm ready?
Why is Elevate a 6-month commitment?
Do I need to attend every call live?
Is the private social media group mandatory?
Elevate is a 6-month coaching program designed for photographers who are ready to stop guessing and start making decisions on purpose.
If you book one, JUST ONE extra client per month, Elevate will pay for itself.Â
Maybe you are thinking you aren't ready because you aren't getting making enough money...
-
That’s great because we can focus on getting you clients as quickly as possible.
-
Did you ever consider that investing in your business is what needs to happen in order to grow your business?
-
When you invest in Elevate, you will be inclined to work harder on your business to get clients SO THAT you can pay for Elevate. See how that works?
- We have monthly challenges in Elevate and the first one is how to make $1,000 ASAP.
MY LAST PIECE OF ADVICE
I know you lead a very busy life. And you might be wondering if you can really do this.
But here's what you might not be considering: I BELIEVE IN YOU. And I know that this will work for you because I have seen it work for all different types of photographers, with all different types of [busy] life situations.
I have enough belief and confidence for both of us. Seriously. And that matters more than you might realize.
I am committed to your growth and deeply invested in your success.
Â
Join us
Still have questions?
We can chat via email or even jump on a 15-min Zoom discovery call. Please submit the form below or email me directly: [email protected]
