Podcast Ep 388 - How to Not be a Used Car Salesman

business marketing mindset

What do a used car salesman and your sales energy have in common? In this heartfelt and surprisingly hilarious episode, Heather shares her daughter's first car-buying experience to reveal powerful lessons about selling from a place of service—not pressure. Tune in to learn how authenticity can transform even the most “salesy” moments into meaningful, trust-building connections.


Key Takeaways:

  • The energy behind your words—not just the script—determines how people feel about your “pitch.”

  • Selling doesn’t have to feel gross; when done from genuine service, even “Please buy this today” can feel kind and caring.

  • Confidence is built through small decisions and real-world experiences—watching someone grow into that is powerful.

  • Not everyone in sales is pushy—there’s a big difference between get energy and give/service energy.

How to Support the Podcast:

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Join our next free coaching workshop: www.getcoachedbyheather.com

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