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GET THE CONTENT THAT THE PROS ARE USING TO GET MORE CLIENTS

The Ultimate training for increasing visibility for your photo business.

I NEED THIS!
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Get visible without overthinking, forcing yourself, or relying on social media alone.

Marketing your photography business shouldn't feel this hard.

And yet - for so many photographers - it does.

  • Not because they're lazy. 
  • Not because they don't care.
  • But because visibility feels confusing or overwhelming

 The Visibility Workshop was created to change that.

Let's make it easier.
Let's get more consistent.

...If you'd like getting more clients to feel easier, then keep reading, because *waves magic wand* I've got the answer.

Inside the Visibility Workshop, you'll learn how to:

  • Understand why visibility feels so hard
  • Let go of the belief that there's a right or wrong way to market
  • Show up even when fear is present
  • Build confidence
  • Create genuine connections that lead to more bookings
The numbers don't lie.
✨We know how professionals are getting clients.
I WANT MORE VISIBILITY

But don't just take my word for it....

 

Susie Inverso

I particularly appreciated how we dug into both practical marketing techniques and, more importantly, our mindset surrounding visibility and risks we take when we put ourselves and our businesses out there for all the world to see. What helped me the most was identifying the fears that often hold us back from putting ourselves out there and gaining actionable strategies to overcome them. I came away with a renewed perspective of focusing on serving my clients rather than simply selling to them. This shift in outlook is invaluable.

Kelly Mac

When Heather introduced the Visibility Workshop, I thought I’d be learning new ‘how-to’ tips for showing up online — but, as always, she went deeper. She helped us face and reframe the fears that keep us hidden, so we could start showing up with confidence and authenticity, both online and in person.

What I love about Heather and Elevate is that she doesn’t just teach strategy — she leads with heart. She guides us from what we think we need to what will truly move us forward. After a year in Elevate, my business has grown in ways I couldn’t have imagined, but even more than that, I feel grounded, clear, and aligned in my life. That’s the magic of Heather’s coaching — she helps you find both visibility and peace.

REGULAR PRICE: $598
TODAY'S PRICE: $48

SAY NO MORE, I'M IN!
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Imagine...

  • Knowing exactly what to say instead of staring at a blank screen or overthinking everything.

  • Showing up calmly and consistently, without waiting to feel confident.

  • Talking about your business without feeling awkward or salesy.

  • Having a simple plan that you can return to whenever you feel stuck or unsure.
  • Feeling in-control of your business and your bank account.
I NEED THIS

 

 

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What's Included

#1- The Visibility Workshop training videos.

Focused on strategy and the necessary mindset that compels you to take more action without overthinking.

#2- A done-for-you 90-Day Visibility Calendar

Simple ideas to choose from whenever you'd like or on a 90-day plan.

#3- Guidance for online and offline visibility

I believe you can build a multiple 6-figure photography business without social media. In this workshop, we focus on the strategies that make your business more visible both online, but (more importantly) in your community. 

Hi, I'm Heather Lahtinen!

Every morning, I wake up with the same thought, "how can I help more photographers make more money faster?"

I grew my wedding a portrait business to multiple 6-figures and have spent over two decades helping hundreds of photographers get more clients and make more money.

I have enough confidence and belief for both of us, feel free to borrow some of mine.

Hi, I'm Heather Lahtinen!

Every morning, I wake up with the same thought, "how can I help more photographers make more money faster?"

I grew my wedding a portrait business to multiple 6-figures and have spent over two decades helping hundreds of photographers get more clients and make more money.

I have enough confidence and belief for both of us, feel free to borrow some of mine.

How do I know if this is for me?

 

Perfect for you if:

  • You want more clients (duh).
  • You're ready to stop spinning your wheels and wasting time.
  • You want your next steps strategically planned.
  • You're overwhelmed by doing this on your own.

Not for you if:

  • You want viral strategies or algorithm hacks.
  • You're looking for paid ads.
  • You want a rigid system you must follow perfectly.
  • You don't like money (haha).
I WANT MORE CLIENTS

Let's take a look at what's inside

 

Day 1: Redefining Visibility

In this call, we focus on redefining visibility — not as self-promotion, but as connection and service. Visibility often triggers discomfort, especially for introverts, because it can feel like asking for attention. But this session makes a powerful distinction: being seen isn't about spotlighting yourself — it's about inviting others in and building trust.

  • Visibility = connection, not attention. Focus on serving, not performing.

  • The goal is to give people more chances to interact with you. That’s how clients are created.

 

Day 2: How to be More Visible

In this call, we focus on the how of becoming more visible—specifically, how to show up authentically without feeling salesy, pushy, or performative. We explore the internal barriers to consistency, the role of validation, and the mindset shifts needed to create sustainable visibility in your business.

  • The #1 struggle photographers reported: staying consistent with visibility.

  • Why? We often look for external validation (likes, comments, bookings) to determine if it’s working.

 

 

Day 3: Visibility Habits

In this session, we explore how to build lasting visibility habits by shifting from willpower to identity. We stop focusing on output (posts, reels, etc.) and start creating a system for showing up that actually feels like you. This isn’t about more content—it’s about aligned action that creates connection and momentum over time.

  • You don’t need more discipline—you need a clearer identity.

  • Ask: What kind of person shows up for their business?

 

Day 4: Becoming More Consistent

In this closing session, we shift from thinking about visibility to owning it. We anchor everything we’ve learned into a personal, repeatable framework — one that’s flexible, aligned, and grounded in service, not pressure. This call is all about building momentum from a place of clarity, choice, and confidence.

  • Visibility doesn’t happen by accident — it’s a decision you make.

  • You’re not “bad at marketing” — you’ve just been approaching it without the right mindset or support structure.

I WANT MORE VISIBILITY!

✨ The 90-Day Visibility Calendar

The hardest part of visibility isn’t doing the work—it’s deciding what to do next. The 90-Day Visibility Calendar removes that friction by giving you simple, practical ideas you can return to again and again. No guessing. No spiraling. Just direction.

This calendar isn’t a checklist or a rigid plan you have to follow perfectly. It’s a menu of options—designed to meet you where you are on any given day. When energy is high, you can do more. When it’s not, you can still stay visible in a way that feels manageable.

The calendar intentionally blends online and offline visibility, because real relationships are still one of the most powerful ways to book clients. You’ll see ideas for connecting in your community, following up with people you already know, and showing up in ways that don’t require constant posting or performing.

Most importantly, the 90-Day Visibility Calendar helps you build consistency without burnout

I WANT THIS CALENDAR!

Commonly Asked Questions

CLICK HERE FOR MORE VISIBILITY