Podcast Episode 346 - The Commitment Conundrum: Why Going All In Matters

In this episode of the Flourish Academy Podcast, Heather Lahtinen and Nicole Begley dive deep into the internal tug-of-war that keeps us from fully committing to our goals. They explore how subconscious thoughts of “another option” can quietly undermine your success and reveal how your self-concept plays a pivotal role in breaking through mental barriers.

They shared six powerful questions designed to help you gain clarity, identify your fears, and uncover what’s really stopping you from going all in on your dreams. Whether you’re building a photography business or pursuing another passion, these questions will inspire you to let go of hesitation and take bold, intentional action toward “Option A.”

Show Notes:

• Heather explains how self-concept and commitment are intertwined.
• The mental tug-of-war caused by "Option B."
• The impact of "burning the boats" and removing fallback plans.
• The GoDaddy phone call that changed everything.
• How to identify subconscious safety nets.
• Questions to uncover your hidden fears and reframe your goals.
• Practical tips for burning your boats (without losing everything).

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Connect:

Heather Lahtinen: Website, Facebook, Instagram

Nicole Begley: https://hairofthedogacademy.com/

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TRANSCRIPT

In today's episode, Heather and I are talking about commitment. Now this isn't

commitment in the terms of your New Year's resolutions, but more commitment in your

commitment to going all in in your business or whatever your goals are and how

having that plan be, however small and minute it is in the back of our minds might

be sabotaging your set success, even on a subconscious level. So if you have any

big goals in your life, you're going to want to listen to this episode. Stay tuned.

I'm Nicole Bagley, a zoological animal trainer turned pet and family photographer.

Back in 2010, I embarked on my own adventure in photography, transforming a

bootstrapping startup into a thriving six figure business by 2012. Since then,

my mission has been to empower photographers like you, sharing the knowledge and

strategies that have helped me help thousands of photographers build their own

profitable businesses. I believe that achieving two to three thousand dollar sales is

your fastest route to six -figure businesses. That any technically proficient

photographer can consistently hit four figure sales and no matter if you want

photography to be your full -time passion or a part -time pursuit, profitability is

possible. If you're a portrait photographer aspiring to craft a business that aligns

perfectly with the life you envision, then you're in exactly the right place. With

over 350 ,000 downloads, welcome to the Freedom Focus Photography Podcast.

Hey everybody, welcome back to the Freedom Focus Photography Podcast. I'm your host,

Nicole Bakley, and today we have back one of our It's your favorite, my favorite.

The person that I cannot live without because my boxer would be empty and I don't

know who I would talk to every day on boxer when I'm trying to get like work done

because I can't do it by myself. Heather Lawton. - Yeah, listen, I don't think you

should even try or want to do anything by yourself. You know, whether that's you or

I in our businesses or in our photography businesses, like Being an entrepreneur can

be a little bit isolating if you allow it. So I think it's fantastic to have a

person or a group of people that you can talk to on a very regular basis,

if for no other reason than just to help even manage your own mind. You know?

Yeah, for sure. And it's one of those things too, like you work from home or

solarpreneurs. even if you have a team, like I have a pretty small team, there's

like four or five people on the team now, but we all work remotely. So, you know,

well, yeah. And then that also leads to the gratitude of all of our new programs

and things like Boxer, so we can keep in touch with our team and our people and

our friends and our accountability friends and all the things. Anyway, we All right,

you know, that happens often here on the Free to Focus - It does, it does.

- photography podcast with me and Heather, but you guys tell me if we like it, you

like it, so we'll just keep going. But anyway, we do actually have something, I

think it's gonna be really beneficial for all of you guys listening today. And

Heather and I actually talked about how they're gonna induce this right before and I

really don't know that much that we're talking about, but I'm gonna go off script

here because we're gonna be talking about commitment and what better time of year to

bring this up than January. We're recording this now on January 15th.

And so we're already 1 /24 of the way through the year.

I don't know how it's already halfway into January before. I swear to God, I just

blinked and it was like the middle of December. So It's going faster and faster and

this time of year, you know, everyone has New Year's resolutions they're trying to

bring up new commitments and so I feel like this can be a little bit of a loaded

word because maybe people feel like they're not committed or they have some baggage

around that word for from different Years past where they've tried to be committed

to new resolutions and we know that's hard. So I guess tell us a little bit,

Heather, like, what does commitment mean to you and in terms of photography

businesses? Okay, I have to take a step back, though, for a second, if you please.

Yes, yes. I did go off script. Yeah, I know. I know. I can't remember if we

talked about this on the podcast or if I just taught it in elevate. But last year,

I introduced this concept that I really believed was like is the key to what could

be holding you back from reaching your next level in business. And that is the idea

of self -concept that a lot of us feel imposter syndrome because we're not

comfortable with the identity of a professional photographer. So it makes sense if

people struggle to get out into the community, meet people, tell them they're a

photographer, if they don't actually believe they're a photographer. Oh my gosh, that

is huge. Huge. Yeah. And this has always been an issue. We've talked about this

for, I don't know, the past probably 100 years of people feeling like they're frauds

or they have imposter syndrome. So I teach something in Elevate called the self

concept and how you work from the identity of who you currently are or maybe even

who you were or to this idea that I'm a photographer, I'm a professional

photographer, I'm an entrepreneur, I own a business and sort of stepping our way

through this. Okay, so I had that and I was like, man, that's it. All we need to

do is work on our self -concept. Even think of it this way. If you're struggling

with your pricing, I believe that all we have to do is position ourselves to think

like a professional photographer and then ask the question, How would a professional

photographer approach this? Like this self -concept just like broke everything wide

open. Okay. So then separately, I was thinking about this idea of committing to your

photography business, your goals, your success. And I had in my head, I mean,

Nicole, this is new. This is probably within the last three weeks. I really had

this epiphany. I was thinking, "Okay, self -concept is definitely one of the biggest

issues." And then there's this idea around commitment, "Am I really committed to

creating or growing this business?" And in my mind, I kind of had them separated.

I was fairly certain that it was either your commitment or your self -concept that

was holding you back. And I thought it was really one or the other. And then my

mind exploded. One morning, this just hit me. I was like,

wait a minute. It's actually both because lack of commitment is preventing you from

improving or advancing your self -concept. I was going to say,

I think the key is the commitment to your self -concept. Ah, - You got it, you got

it, that's it. 'Cause you can't get to your best level if you aren't committed to

the next level. - No, 100%. And if you don't believe that you can be that person,

then you're gonna self -sabotage or you're just gonna quit before you even start.

- It just will never work. So you really can't increase or improve your self -concept

because you aren't committed or you're afraid of improving your self -concept so you

can't commit because you can't you just get like really tangled up in this massive

commitment and self -concept. But I think this is the reason it was an epiphany was

like, if you can become aware of this and you're like, oh, that's what it is,

wait, that's all it is. Okay. If that's all it is, then then we can work on this,

like I've got you on this one because we have different ways that we can improve

both of these. But today, for the sake of today's episode, I just wanna focus in

on the commitment issue. And I believe that one of the reasons you are not 100 %

committed is because your brain is still weighing other options.

- In what way. It could be unconsciously exploring option B, which is say at your

job, go get another job, find something else. Maybe your partner makes enough money

that you really don't quote need this. So these are all examples of option B.

But the thing is, because option B is subconscious, You're not always paying

attention to what it is or that you, you're even considering it. Like nobody thinks

that. Okay. Most of the people we work with would say, "No, Nicole, I am absolutely

committed to this business and we believe you." But somewhere in your mind is this

option B that you might still be considering unbeknownst to you.

Yes. Could it also be, and maybe you're going to get there, I'm jumping the gun,

could it also be a really, just again, that lack of belief of self -concept of

you're holding back on the commitment to it because you don't believe that you can

do it? Yeah, absolutely. There could be several reasons that you're not feeling

committed. I would think that's probably the biggest one is like, I don't know if

this is going to work. I don't know. So you're going to stay safe and not go all

in because if you go all in and it doesn't work, then you're going to improve

yourself right in other world and people are going to kick you out of the tribe

and you're going to start. Yes. You'll die. Yeah. I mean, you'll essentially be dead

if that happens. Eat and buy a bear. Yeah. They don't even want to explore full

commitment because it's just too scary, but you don't know. You don't know that this

is happening. So what I want to do today is help people become aware.

Number one that they have an option B and getting really honest with themselves

about what that is and why your brain believes it is important to keep it on the

table. So what are you gaining from still having option B available?

Because again, you'll never be able to reach your goals or change what's happening

in terms of your corporate job if you want to leave if you still have that option

B available. So, until you can fully take option B off of the table and focus on

option A, there's always going to be some hesitancy, especially when it gets hard,

where you think, "I don't know. I don't know. This pricing doesn't make sense. I

don't know how to do marketing." So, you're not as compelled to dive fully in and

figure it out because the reality is you still have an option B, you know, you can

still do that. So are you recommending a burn the boat scenario? That feels

straight. That feels a little stressful. I mean, yes,

I mean, it does work. When we are up against a burn the boat situation where, you

know, you guys have probably heard the story. I don't know where it is from, but,

you know, like you go into war, you're getting off on this island and like the

boats get burned. Like there's no retreat, you have to, you have to continue on. So

I mean, I feel like there should be ways that we can work on this without

necessarily burning the bridge or burning the boats, but it definitely works,

you know? When, and I've seen this a lot of times and I mean, it's my own

situation at this point when things sometimes they've, you know, always ebbed and

flowed into business and you get to a point where you're like, oh, no, making this

work is the only option. And it's not that I burnt the boats in the way that,

like, I couldn't go get a job. I burnt the boats in the way that I know I would

hate a job. So therefore, I cannot get a job. So I burnt my own boat in a way

without blowing up my relationships with, like, anybody else. And yeah, I could go

get hired somewhere, but I know that it's, that is not my option. Yes. So I

understand that that is scary. And most people, I don't blame anyone if they don't

want to burn their boats. So what I have are six questions to help you understand

commitment, or being committed to option A and why you're still holding on to option

B and what that looks like. but before I get to that, when I was, when I decided

I no longer wanted to photograph weddings and keep in mind my business name was

weddings by Heather. Okay. I, it was, it was really challenging for me to admit

that I didn't want to do it. And then once I did admit that I didn't want to do

it, I just couldn't let go of it, especially when I had this thought that there

was no way I was going to make as much or more money teaching and coaching as I

did in weddings. Like I was definitely going to be poor. So I was, I was afraid

to walk away from that. So as I grew and built the Flourish Academy, I still had

weddings by Heather .com. I still had my gear. I still sort of had my eye on the

industry because my thought was I can always go back to weddings. Well,

if I have that thought, you can imagine how much I was you growing the flourish

Academy, right? Like there was hesitancy because it was like, well, if it doesn't

work, then I'll just book a couple of weddings and, you know, we'll be fine. So I

recognized this, Nicole, and I was like, dang it, I can see what I'm doing here. I

am withholding my commitment to teaching and coaching because I'm afraid, of course,

because I'm not willing to let go of option B. So one day I made a really bold

move. I picked up the phone and I called GoDaddy. And I host, I do my hosting and

my domains. Everything is with GoDaddy. I've been with them for years. Their customer

services option. Awesome, you just have to call first thing in the morning, East

Coast time and you'll be fine. So anyway, I called and I talked to this guy. I

wanna say his name was Justin, but I could have that wrong. And I was like, hey,

I need you to pull the plug on weddings by Heather. And he's like, What do you

mean? And I said, I need you to delete the whole friggin website in my hosting

plan, you know I want it just wiped gone I want to keep the domain because you

know, I thought maybe I could sell it was kind of popular But I need you to wipe

it out. He's like, um, are you sure about that? Because I need you sign this

release. Yes. He's like, we need to create a backup. We need and he is literally

trying to calm me down and convince me that we shouldn't be doing this. And so I

explained to him, I'm like, listen, I started a new business and I have to go all

in and I can't go all in as long as this is, please, I beg of you, just could

you do it? Okay. So this went back and forth for a few minutes. I said, Justin,

please hurry, do it now, go, go, go. So he did it. And that day we wiped out

weddings by Heather without a backup. Without a backup. Nope. See I would have held

on to that back. Yep. Nope. There was nothing I could do it was gone and so

Something happened. What do you think happened in my brain that day? Well, you're

like, I better I better go Let's do this thing. Let's do this. There's no that's

burning the boats. There was just no retreat. I just did it I know Fully recognized

that that approach is not for everyone Which is why I want to present you with

these six questions to help you get there a little more softly. For me,

that would have been enough if I had the backup, but that's enough of a speed bump

that it's like, "Oh, I don't even want to deal with reinstating it." That would

have been my safe space. It's there, but I really don't want to touch it. Anyway,

yeah, that was brave of you, my But listen, it sounds really brave, but how many

years did it take me to get to that point? - But you got there, tape, listen. All

right, I'm coaching you here for a minute because other people are gonna hear that

and be like, see, it takes me so long. There is no time, you're on your own time

schedule. It is what it is. I hear, and I know you hear so many times, people are

like, I'm wasting time. I just wasted that time. Like, listen, time's moving faster

and faster. And, you know, yeah, okay, maybe things would be different if you

started then, but you can always choose to start now. So there's, you gain nothing

by wishing you did something differently because that's done. That time is gone.

Yeah. So you just until we invented time machine, that's, that's all you got. So

you just got to march forward. Yeah. That's so true. Let's just move forward. So

anyway, your questions, let's start. I came up with these questions because I

actually taught this inside of Elevate recently. That's where all of my best content

is created and delivered. So you should definitely jump in. But okay, question number

one is, what is it that you really want that you aren't fully committed to yet?

I have to assume this is your photography business in this conversation. What is it

that you really want? What do you want to create that you aren't fully committed to

yet. This question is nothing more than simple clarity. It's my photography business.

It's a six -figure photography business. It's leaving my... Whatever. Just be very

clear. Can you define what it might look like to be fully committed to or not

fully committed to? I mean, we talked about having the plan B option, but

Is there something else to like, or can they, I'm trying to think like, is it

something as simple as, Hey, if you don't have this thing that you want, you're not

fully committed to it yet because you're not quite there yet, or is that, is it

more nuanced? Like, yeah, I don't know. I mean, in the context of how I created

this, it was just looking at whether there's an option B. So, you know, Like what

are you holding on to other options? Correct. Correct. Are you saying that, yes, I

want a six -figure photography business, but I'll still take these dog grooming

clients and I'll still do this and I'll still do that. And if, I want to say if

that's part of your plan and you want to still continue to do those things, that's

fine. Like neither Heather nor I are saying that being fully committed to a

photography business means that you can't have have any other side income streams.

Point is that you are doing it intentionally. You're like, what do I want this to

look like? And what am I committing to making it look like? And are you,

you know, taking more dog grooming clients to just fill up your schedule because

you're worried that it won't fill up with photography. And so therefore you're not

even giving the photography business a chance because you're and all your time with

the other things. - Yes, verse no, this is the transition I'm committed to. You're

right, and that just is a matter of getting really honest with yourself in terms of

your behaviors. Why am I still taking on these clients? Is it because I'm lacking

commitment in the other area I'm afraid, or is it because this is part of the

plan? And that you like, you just have to be honest with yourself. - Okay, I love

it. All right, number two. - Number two is what are you weighing instead of

committing to what you really want. - What are you weighing? - This is also me.

- Okay, so yeah, what are you considering? What are you thinking about? What are

your other options? - What are your other options that are still kind of maybe, you

know, bouncing around in your brain? Like for me, it was, I could always go back

to shooting weddings. Prior to that, when I first started, it was like, at the

time, I could have gone back to a corporate job. Now, obviously, after several

years, I don't have the skill set anymore, but at least in the beginning, it was,

well, I could go back to this corporate job or I could get another job. Anything

that's in your mind as a possible option is option B.

I'm speaking about the biggest one. There's obviously several, but for the person who

has a partner that does really well. Option B is like, "Well, I don't have to do

anything because I could go back to relying on my partner." Or again, getting

another job or doing something else entirely. I don't know, whatever that looks like.

So questions one and two are just like, on a piece of paper, you could literally

write, "Here's option A. This is what I want. Here's option B, but I'm still

weighing." This is just about gaining clarity and just being aware of what's going

on in your mind. - Yep, yep, okay. - Okay. - Which leads us,

so they're kind of fast, easier question. She's just like, what is it?

Just answer, don't get hung up. But question three is, why is option B appealing?

'Cause there's still something about it. It is making you consider that it might be

a possibility. - And I would guess a lot of people would be like, why know how to

do that? - It's familiar. - Uh -huh, yep, yep. - It's familiar, it's easy,

it's comfortable. There's immediate gratification 'cause I just can go do this thing

and earn money. Or it could be because it requires no risk and there's no

responsibility. It's just safe It maybe it's the known and obvious path.

So there are very straightforward reasonable, I guess, things that could be causing

you to consider it. And it could even come from external sources where, you know,

that this is the expected path that society, my family, whoever expects me to take.

So it's just like, this is what you do. And it helps you. The reason this question

is helpful is because it just helps you to see why you're still holding on to it.

It's like, Oh, that makes sense. It makes sense. Like it's so we don't, we're not

going to judge that we still have options, right? Yep. It's just like, I get it.

That would be really easy and comfortable. Of course, I still want to consider it.

Like who wouldn't. So That just gives you, I don't know, affirmation that like

there's a reason that option B is still on the table. Yeah. This is all just data

collection. There should be no judgment about any of this. Correct. What's next?

What's four? Oh, this is a good one. What emotion is option B helping you avoid?

Oh. Ooh. Ooh. So having option B is helping you avoid at the highest level,

just the uncomfortable risk of only having one option of being fully committed,

right? Uh -huh. So I don't have to feel any kind of real tremendous discomfort or

risk because, well, I could always do this. Yup. So there are maybe some,

this is going to get interesting here in a second because you would think, "What

emotion is option B helping you avoid?" You'd think, "Okay, what negative emotion is

option B, like fear, risk, discomfort, okay?" But I want to throw something in here

that might surprise you. Have you ever thought that maybe option B is helping you

avoid the feeling of happiness, ease, and success because you don't think you

actually deserve it.

Drop that mic. Smash. What if it's helping you avoid a positive emotion,

not just a negative one?

You could keep it on the table to sabotage yourself feeling positive emotions.

It helps you avoid positive emotions. And I think this actually might be more common

than somebody might think like right out of the gate. You're like, "No, it's helping

me avoid these negative ones." Yeah, that's probably true, but maybe you are so

comfortable experiencing negative emotions that those are the ones you actually seek,

so you try to avoid the positive ones. Well, it could also be you're avoiding the

positive ones because your family or core group of people would don't,

you know, maybe they tend to live in the more negative emotions too. And if you're

up here in these higher emotions and you're an outlier, and what's that going to do

to your relationships? Yeah, for sure. If I succeed, will that upset my, you know,

my mom, my dad, my cousin, my brother, my, I mean, who knows, right? Yeah. So you

sabotage, I mean, obviously there's several reasons you would Sabotage success and

that's one of them, you know, this this sort of all plays into success intolerance

Which is probably something we should dedicate an entire episode to Because there's a

lot of sabotage self -sabotage because of that intolerance but if emotions like Dal

insecurity lack of confidence Overwhelmed And if these are familiar to you,

then your brain loves them. Therefore it's possible that your brain enjoys these

negative emotions more than it would look forward to positive emotions simply because

that's what's familiar. I mean, we know we can get really good at indulging in our

negative emotions until we don't even realize that we're making them habitual and

we're getting really good at feeling them over and over, which means even if they're

negative, your brain prefers them because they're known. - Yeah, what is it? We have

like 60 ,000 thoughts a day and like 59 ,000 are the same ones as yesterday. - Yeah,

so. And every one of those thoughts produces an emotion. And if most of them are

negative, then is it any wonder we're feeling negative most of the time? But your

brain, in this scenario, your brain is like, I don't want to feel accomplished or

proud or confident or determined or secure because those are so unfamiliar to me and

they're scary. That certainly means I'm going to die. Yeah. That's so interesting.

And you don't even know that you're, until you start to ask yourself these critical

questions and be open to the answers, like you got to ask yourself without judgment

And then you can start to get to some of these answers, but as soon as you start

to judge the answers coming in is when your subconscious mind is gonna shut off any

more answers for you. - Agreed. If you're hearing this, you have to be okay, taking

a deep breath and saying, whoa, could this be me? Am I avoiding positive emotions?

- Yeah, try it on. - I mean, right? Why would I avoid positive emotions? Well,

because it's just familiar to your brain, the negative one. So again, no judgment. I

just want you to get really curious. What emotion is option B helping you avoid?

It could be a negative one, but it could also be a positive one. - All right,

all right. What's next? - Number five, who would you have to become in order to

choose option A?

- Oh, was this like - Like an identity type thing? - Yes, this is 100 % commitment.

Who would I have to become? What would I have to believe? These are all identity

questions about my abilities, my capabilities and option A.

Who, what type of person would I have to become in order to confidently choose

option A and take B off the table? And this is one of those open end questions

where you really need to sit in some silence for a little bit and think about it

because you might not know. You might say, well, I don't know. Who would I have to

become? Well, you'd have to become someone who operates in integrity, someone who

believes in themselves, somebody who someone who believes they are resourceful, they

could figure it out, they can make this work. Like these types of statements, I

find because this is this is a hard exercise, the trying to figure out like, all

right, what would this assumed identity that I want? What would this six figure

photography owner do? What would this, you know, whatever identity you want? It's an

aspirational identity. And the reason it's hard is because we have not been living

into that. So our brain's like, I don't know if I knew I would be there. Like, I

don't know. And it just wants to shut down the questions. So I found a little bit

of a way to short at that is instead of asking, which still continue to ask the

question, who do I need to be? How do I need to step into this? But our brain

will shut that down really easily. Instead, sometimes I'll look at somebody that I

think already embodies that and I might ask, well, how would they approach the

situation? Because that short circuits, your subconscious, so it's not about you

anymore. And your subconscious doesn't feel threatened. Oh my gosh, that's so true.

That is such a brilliant approach. And now that you say that, I was on an elevate

call yesterday and someone said that they hear my voice in their brain,

which is kind of scary, but they hear my voice and they're like, what would Heather

do in this situation? And I said, listen, if you need to tap into my belief by

all means, I have enough for both of us. So that's a really good point is to like

separate yourself, sort of Like create this separation so that you can see it from

a different perspective. Mm -hmm. Yeah And like maybe to brainstorm it Maybe you sit

down in a quiet spot and just kind of journal like alright Who do I need to be

to be the six -figure business owner and then do as much as you can and then go

on another piece of paper and Think of a six business owner six figure business

owner that you look up to and write down alright Who are are they being? Sometimes

it's a lot easier to come up with that. Then cross -reference the list and be like,

okay, let's focus on this, this, and this. Hey, that is actually a brilliant idea,

because it leads perfectly to my question number six. Because we're really good like

that. I know. We're on the same wavelength always. But so you create that list,

either it's you or someone else, but you have this list. And then number six is

what is appealing about the type of person you would have to become. So you look

at that list and you ask yourself, "What is appealing about that list and the type

of person I would need to become?" And that's going to generate a lot of positive

thoughts and feelings for you. Even if you're not there yet, you're going to look

at it and think, "Oh, yeah, of course. Of course, I would want to become the type

of person that is confident in their decisions, for example, yes, I want to become

the type of person that believes they can create these results or they can figure

it out. So that would be really useful as you have number five is who would you

have to become? You have this list and then number six, what is appealing about

that list? I love it. I love it. All right, let's recap the six questions for

everyone listening at home, which is everyone, which is everyone. Number one is what

is it that you really want but you aren't fully committed to yet? Number two is

what are you weighing instead of committing to what you really want because this is

your option B. Number three, why is option B appealing? Is it because it's easy,

familiar, comfortable, immediate gratification, or is it because it doesn't require

risk, responsibility? Maybe it's option B is just obvious. It's an easy obvious path.

And I don't blame you because we all would like it easy. Number four, what emotion

is option B helping you avoid? And this could be positive or negative.

I would just get really curious with myself here and honest because lying to

yourself is not helpful. Number five, who would you have to become in order to

choose Choose option A. In other words, who would you have to become to be fully

100 % committed to what you want? Number six, what is appealing about the type of

person you would have to become? There you go. So good. So good. I would love, and

Heather would love if you guys get any aha moments by working through those

questions. Let us know. Nicole Bigley, Instagram or flourish .academy,

no, are you, is that what you are on Instagram? Well, that's the website, flourish

.academy, but if you look for me on Instagram, you can just type in flourish .academy

and you'll find me. Okay, no dots.

Anyway, let us know. And you guys, I've just got to say, because I can hear some

of you like, just tell me what I need to do to market my business.

We are, we're telling you what you need to do to market your business because all

the strategy in the world does not work if you don't have this kind of stuff in

line. Like if you don't believe you can actually do it. If you're not committed,

how can it work if you're not committed? So this is the work of,

you know, I've started my business 2010. And the times that I can see big jumps in

my business were the times that I leaned into doing like this type of self self

work, or when I realized that I had some sort of limiting belief I was holding on

to that I saw another side of that I let go of. So this is this is really truly

the the main the main work to be done. The mental game is the game.

Yes. Yeah, 100%. And then yeah, there's some you to help you with the game, but

without the mental game, that strategy will not work. So

anyway, let us know how this goes. If you'd like three full days of this, like

this is the kind of stuff we're working in at the Progress Lab, here at

thedogacademy .com /progress. I have like one or two spots left. It's March, Florida,

beaches. It's in the Panama City area, Rosemary Um, I mean,

who doesn't want to be in Florida and March on the beaches? I mean, with us in

your business, you know, I was talking to someone today who actually joined progress

lab. And I said to her, I just want you to imagine what it would be like to

spend three days with two leaders in the industry who fully believe that you can

make this work, what that would do for your mental game. Yep. Yeah.

And like I said, We're focused on a mental, but that doesn't mean there's not some

strategy in there too. They don't call me action girl for nothing. Yeah. Get ready

to have Nicole look at your pricing and maybe I don't want to say tear it apart,

but she will.

And a wonderful way. Yes. Of course. Of course. Only tear it apart if it needs to

be torn apart. No. All good. All good. And we will make little tweaks that make

big differences. But anyway, that is it for this week. We will talk to you guys

soon. Let us know what you found helpful and see you guys next week.