Podcast Ep 399 - Client hesitates with a $13k sale, what do you do?

Growing Through the Hard Things (When Business Feels Emotional)

Most photographers think growth will feel exciting — more clients, more income, more confidence. But often, the real growth happens in the moments that feel heavy. The moments where success brings tension, where money brings emotion, and where you realize that building a business isn’t just about strategy… it’s about learning how to handle what comes with it.

In this episode, Heather shares a powerful truth: pain is inevitable, but suffering is optional. So much of our stress comes not from what’s happening, but from resisting what’s happening. The thoughts of “This shouldn’t be this way” or “I don’t want to be here” multiply the discomfort. But when we meet hard moments with acceptance, something shifts. The pain doesn’t disappear — but it becomes cleaner, lighter, and more healing.

Heather calls this the difference between resistance and wisdom. When you stop arguing with reality and start saying, “Okay… this is what we’re doing today,” you create space for peace. Not because you love the challenge, but because you trust that even this moment is shaping you. Even this difficulty is building the strength and emotional maturity required for the next level of your business.

And that’s what growing “into the big leagues” really looks like. It’s not just bigger numbers — it’s deeper self-trust. It’s learning that everything you face, whether you like it or not, can create wisdom. The hard seasons don’t mean you’re off track. They often mean you’re becoming the kind of business owner who can hold what you’ve been asking for.

You’re not doing it wrong because it feels hard.
You’re doing the inner work that real growth requires.