Podcast Ep 376 - How to Make Every Investment in Your Business Pay Off

 

In this episode of the Flourish Academy podcast, Heather Lahtinen explores how your self-concept shapes the way you invest in your photography business. Are you approaching education, gear, and coaching as a consumer focused on spending and satisfaction or as an investor focused on extracting value and creating returns?

Heather breaks down the difference, shares powerful examples from Elevate coaching, and explains why building the identity of a confident photographer and entrepreneur is essential for growth. If you’ve ever doubted your ability to “get your money’s worth” from programs or tools, this episode will help you flip your perspective and start creating real results.

FREE 4-WEEK CHALLENGE FOR PHOTOGRAPHERS: https://flourishacademy.mykajabi.com/4-clients-in-4-weeks-challenge

Show Notes:

• Why your self-concept as a photographer and business owner directly impacts your confidence and results.

• The difference between a consumer mindset (buying, spending, seeking satisfaction) and an investor mindset. 

• Why watching every single lesson isn’t required for success and how one nugget can change everything.

• How to shift your thinking from “I need more proof” to “I trust myself to figure it out.”

• The crucial role of coaching, mentorship, and community in helping you see beliefs you can’t see on your own.

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Connect:

Heather Lahtinen: Website, Facebook, Instagram

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TRANSCRIPT

You're listening to the Flourish Academy podcast, and today I'm sharing my thoughts

on how to invest in your business. My name is Heather Lahtinen, and I'm a

photographer educator and entrepreneur, and I founded the Flourish Academy as a

resource for photographers of all levels. We want to help you pursue your passion on

your own terms because we believe there is room for everyone. In this podcast, we

focus on creating through with your mindset to discover the things that are really

holding you back in business and life. After this conversation that I had with my

good friend Nicole Begley on creating returns on the investments that you make in

your business, I decided to create an entire training around this concept because I

think it's so good. It's necessary. It's very valuable. Well right now I'm hosting a

free challenge on getting four clients in four weeks, and you will definitely want

to jump in because I added a bonus call around this topic. Whenever I offer a free

class or training, I typically always offer a bonus call for anyone that has

questions about Elevate or would like to see inside of the program because they are

considering joining. I decided to forego that call so that I can empower you to

make the best decisions on how to invest your money in your business so that it

works best for you. I hope that you enjoy this conversation and make sure you join

us in that challenge. The link is in the show notes. Welcome back to the Freedom

Focus Photography podcast. I'm your host, Nicole Magley, and today, Once again, back

on the podcast, Heather Lottnen, our favorite Elevate leader. Hi, Heather. Hey,

thank you so much for having me. It seems like I have a lot to share recently,

doesn't it? Because I'm saying to you all the time, I have an idea. I have an

idea. I know. And we love it. We love it. Yeah. Actually, hopefully you guys love

it too. I've been getting lots of great feedback from a couple of the past

episodes. In fact, the one episode 300 where Heather and I dove into why the

current photography inquiry process is broken. You guys loved. Go listen to that one.

We also had, I mean, they've all begun. I'm looking at these past couple business

spirals when your partner doubts your business, what the right way is. There's not

one. Why there's no right way. Like we, you, you did that as a solo episode or

with a client and then we had a follow -up. Anyway, you guys, go back for the past

couple episodes if you haven't listened to them because they are so good. But today,

what are we talking about? Okay, today we are talking about something I call an

elevate yourself concept. Have you heard me talk about this concept?

I have and I love it. And you guys, this is how much faith I have in Heather

that sometimes when she's just like, Nicole, we got to be on the podcast. I have,

I have a good thing when you talk about, I'm like, great, all right. And I'm like,

just tell me what we're talking about when we start. So here we go. I don't know

what we're talking about before our episode all the time. So you guys get to, yeah,

get to come along for the surprise. And once again, I appreciate your trust in me.

And before we get into this, I just want to mention that I did not invent this

concept. In fact, I didn't invent anything because I am not,

um, you know, Ben Franklin or Thomas Edison. I didn't, I just am a curator.

I read and study a lot, a lot and I, I narrow it down and I simplify it.

And then I find a way to make it relevant for photographers. So one of the things

I teach and elevate, Well, hang on. Let me rephrase. Let me rephrase. One of the

most important concepts you can learn inside of Elevate is this idea of your self

-concept. I teach three stages of the self -concept and I'll get back to that in a

second, but for example, my marketing method is very straightforward. You meet people,

you tell them your photographer and you make an offer. Whether that offer is to

book a session with you or just to connect to nurture a relationship. But I want

you to think about this. If you don't have the self -concept as a photographer, it's

going to be pretty difficult to introduce yourself as a photographer.

You will, in fact, feel like a fraud and of course, this is where imposter syndrome

comes from. This is where Imposter syndrome comes from if you have this challenge,

it is because of your self -concept. Because if you believed in thought of yourself,

if you had the identity as a professional photographer, you, you wouldn't have

imposter syndrome because it would, it would be in sync in line with what you

believe. So we work on in Elmete, one of the things we work on is creating the

identity as a professional photographer. - So yeah, I love that.

So you basically want the, when somebody says, hey, are you a professional

photographer? You want your yes or no to be as strong and emphatic as if somebody

were to ask me, hey, are you a smoker? - Yes, yes. - No, like they're never,

never like just Um, you know, where they might be like, Hey, do you like chocolate

martinis? Yes. Like, I do. You can have that. Like maybe it's like,

where are you from? Like, where do you identify that you're from? Like, you know,

do you feel like, for instance, I grew up in Pittsburgh. I live in Charlotte now.

I still am from Pittsburgh. Like I haven't fully wrapped that I am from North

Carolina into my identity yet. I love it here. Um, but anyway, so yeah. So that's

our goal and a fatic Yes or no, as if somebody asked you, are you a smoker or

not when they ask you if you're a photographer? Exactly. And if marketing is meeting

people, telling them you're a photographer and making an offer, you can't get past

the second step to make the offer confidently, you can still make an offer. But if

you have any of this lack of identity as a photographer, then it's totally fine.

It's just we know that that's what we need to work on. So a couple more self

-concept examples could be, you know, I'm the type of person that figures things out

I can figure anything out. I know what to do. I am a resourceful person. I have

resources I can create anything I want. I am in complete control. I can handle

Feeling disappointed. These are all just different versions of self concepts. And of

course We also have the self self -concept of being an entrepreneur or a business

owner. And, and it's like, some people, it's interesting when I first taught this in

elevate a few years ago, some people were okay with the photographer thing. And some

people were more okay with the business owner thing than the photographer thing. It's

just, it's obviously it's unique to everyone.

Okay. So we have this idea of the self -concept recently. I was in a course with

my coach. Her name is Stacy and she was teaching this idea of return on investment

for investments that you make in your business. So this is kind of where we're

headed. This is inspired by the class that she taught. She teaches life

photographers. Oh my gosh. She teaches life coaches,

how to build a business. I am one of, if not the only photographer in her program.

So she works with just a lot of different types. Anyway, okay. One of the things

she was saying that I have also said is that inside of elevate, for example, people

think that they need to consume everything and be on every live call to get value,

which is essentially perfectionist thinking that says, you know,

if I can't do all of it, then I won't do any of it. And again, that's a thought

error that's just like, if I can't do it perfectly, then I won't do it. And if I

did do it perfectly, then I would get results. Like I'm almost guaranteed those

results. None, neither of these is true. But you know, you don't log to Netflix

with the intent to watch it all. Well, yeah. And I think part of it is I think

they might be in a verdantly connecting that in order to have success,

I have to watch it all. Yeah. That success is not available unless I do these

things. So not even coming from it. And it's like, I want to be the good student

and do all the things. I think they have that thought of I have to do all the

things in order to reach success. That is That is exactly it. The secret thing

hidden in there, a secret Easter egg that we don't tell you guys where it is until

you watch it all. Right. Right. Kidding. Kidding. And the thing is when you feel

like you need to watch everything, it's because you are doubting your ability to

turn one idea into a result. Well, and I think that comes down to If you're

feeling like there's some secret thing that you haven't uncovered yet, that that

might be a clue to check in with your self -identity of where are you on that

scale of how much do you feel confident as a business owner and photographer? That's

exactly right. And that's a really good point. If you have the thought that I'm

just missing one secret thing, then as soon as you say that to me, I know where

we need to go. I know what we need to work on because you think that there's

something missing when really you, you have watched, you have everything you need.

It's just, you have to believe in your ability. This is a self -concept to get a

result from one idea. You know, I've had people watch one part of one call inside

of elevate and tell me that it was worth the cost of the entire program because of

what it shifted for them. Like you can get a lot of results quickly from engaging

with some part of some piece of material, not ever all of it.

Yeah, no, 100%. And the, I think the big key of that is engage with it,

like, sometimes I'll honestly, um, so you know, my, my business coach James one

more, and then his is like there's the mastermind that I'm in. And then he has

this next level program that you and I used to be in that it's kind of like

elevate except even more calls. Like there are so many calls. I mean, we're talking

like two or three calls a week. James's calls go on for three hours. He does that

like twice a month. Like there's a lot of content. Plus there's this whole entire

program that's in there too. And a whole bunch of back information. You literally

can't watch at all. So I remember sometimes I would just go in there and be like,

like, maybe I want to listen to something while I edit. And I'm like, what do I

feel called to watch today? And to be like, like randomly, like, let the wheel of

destiny point me to like this one. And you know what? Oftentimes,

I was like, Oh, that's the nugget I needed today. Thanks, universe. Okay, tell me

then, what is your self concept around that? Is it You just trust that you'll pick

what you need when you need it. Well, a hundred percent. My belief is like, I'm

going to get what I need when I need it. And that has always been my attention. I

remember even the first time that I went to my first mastermind meeting, I didn't

know what to expect. And I literally set the attention before the event of like, I

am open to receive whatever I am meant to receive in the next three days. And by

the way, that's when I decided to start the profit. So it's like, it works.

Okay. That was not on the radar at all. Not even a consideration like out of left

field. And I have another belief too, that is a couple.

Number one, I truly believe everything is always working out for me that like even

challenges are going to turn around and be part of my story and part of the reason

that I'm going to get to where I'm going to go. I also believe that I get a good

parking spot no matter where I go. You know, I've been I've been a party to that.

Yeah, it's true. And it's shocking. It is. It actually is that one time in Costco,

I was like, it's so crowded. I think it might have been a Friday. It was a busy

day. And you're like, no, there it is. I have never parked far at Costco.

Never. - Maybe once, but I go to Costco a lot. (laughing) - That's a good self

-concept. I have a self -concept that I, yeah, no, that's good. So it's like,

you buy a course and sometimes there's some shame people have around like,

well, I didn't utilize all of it. I only did a small portion of it, where like my

thinking is, no, I bought this course and a small portion got me this result.

That's the difference. - Mm -hmm, yes. - I believe that I'm getting the result that I

want from whatever it is I consume, no matter how small, versus shaming myself that

I didn't finish all of Netflix. - Well, I think another belief to go on with that

too is that you're exactly where you need to be right now. So this is the

information I need right now, and this is going to get me to my next level. And

then, you know, I guess it comes back actually that same, that same belief is like,

I'm going to get exactly what I need right now. That's the, that is foundational

self concept that you and I both have that is absolutely led to our success. Like

there's no doubt in my mind and continues to propel us forward so that when we do

purchase programs, which we both own a lot, a lot,

but some of them were more involved in others. And sometimes I buy one and it's $2

,000 and I watch one video and I'm like, that's what I needed. Boom. And I just, I

don't, I don't think to myself, oh, I'm missing something else. I better watch

absolutely every, no, I'm like, I found something that quickly. Are you kidding me?

That's amazing. And then I create a result from that. Yeah. And I mean,

another piece of that is depending on the program is the actual program is the

coaching piece and the content is supporting, helping get along with that.

But I do wanna, I do feel like we need to speak to the people that have the

belief that they can only get something out of live coaching. - I'll come to that.

I've got that in my notes. - All right, all right. Don't get me wrong, I love some

live coaching. However, I have some recordings that have changed my life. Yeah, same.

Same. So people will say the most interesting things to me. Like they'll say, I

wasn't able to dedicate as much time as I wanted. This is a real conversation. I

wasn't able to dedicate as much time as I wanted to elevate. And they're like, all

bummed out about it in, you know, in this kind of shame. And then, you know, we

taught for a couple of minutes and it's like, oh yeah, but I did have my first $6

,000 sale. Wait. What? Okay. Okay.

If you had a $6 ,000 sale from one small component that you learned,

then I do not care. And I don't think you should either. That you weren't able to

dedicate as much time as you thought. You're actually smarter than that. You were so

efficient that you found the one thing that mattered to you and now You can produce

$6 ,000 sales and if you did it once, you can do it again. So you could, you

could beat yourself up. I didn't dedicate as much time or you could be like, I'm

actually a genius because the time I dedicated got me $6 ,000 and was worth it,

no matter how much I did or quote, did not do. Yes. All right.

So are we going to go into kind of how people can start to shift the self

identity if they're And if they're like, all right, I get it. I get it. You guys,

like I, I don't have the, the confidence in my identity and my self -concept as a

professional business owning CEO photographer. How do we start even? That's a great

question. And the way I would like to tackle it today is by giving a very tangible

example. So I don't want to talk in, you know, high level theories. I want to show

you how this actually plays out using one example of about 10 ,000.

We could get into any particular area and I could say,

oh, well, that's just a self -concept issue because, you know, we could look at it

this way. So what I would like to look at today is your self -concept around being

a business owner or an entrepreneur, because this is, Okay. The photographer one is

pretty critical. I think we can agree that you have to be able to believe your

photographer and say it, but this is maybe up there with it in terms of priority

is the difference between a consumer mindset and buying things versus an investor

mindset as a business owner. See when you are a photographer and you are buying

gear, you are a consumer of that gear and you know, you want to look for the

rebate to the best deal or whatever. But when you are purchasing a business program

like elevate, you are actually an investor as a business owner. And there are

different ways to look at that. It's like when you're a consumer, you look at money

you put into a course or whatever as money you spent, you are buying something and

when you look at it that way, you're just, that's okay. You're just, you're used to

the consumer mindset. Like this isn't a problem. This is just about awareness. But

when you're investing, it's, it's not, you're okay. There's a difference between

saying I'm investing money because I plan to get much more back. That's an

investment versus a consumer spending money that is gone. So we can see the

difference there. Yes. Yeah. I know I always like to ask myself, you know,

if the program is, you know, say $3 ,000, and I have a $3 ,000 average sale,

like, well, I get one more client. If the program is $20 ,000, and I sell a

program for $1 ,000, can I get 20 more clients? Like, and I kind of ask myself,

and usually the answer is, yeah, if I show up, and that doesn't mean like you

said, watching every single thing, showing every look, Like if I trust myself to

show up for where I need to show up and, and do the work and take the messy

action, a hundred percent, yeah, I'll get that. And then you have that information

and it keeps on going. But anyway, sorry, go ahead. No, you're absolutely right.

It's like if you, if you are betting on yourself as an investor to make that money

back, then everything else, first of all, the program becomes free, the program is

mouth free. and then everything you make beyond that is just compounding interest

because so you haven't spent any money. You have invested money for that return.

I have found that when people join Elevate, there's there's two types. There's people

who are even before they join. There's people who ask for all of the details.

They want the call schedule, they want to make sure they can consume everything and

they consider buying based on that, you know, whether or not it works for them. And

then there's the investor who's like, I don't care about any of that. I want value

from this investment. And because this aligns with me, I'm going to invest and I am

going to go get that value where a consumer is like,

well, if the call schedule doesn't work for me, then it's not my, my, me, my best

experience as a consumer. And so I will pass on the value because it doesn't,

it doesn't fit for my schedule. It's not my experience. I will pass on the value

because the how, what, where, when, whatever doesn't match up and it creates some

friction, which we talked about recently. But the investor thinks, Oh,

okay, I am willing to move through any friction to get the value I need.

And if I want, if I can't come to calls live, I'll watch replays. And if I can't

watch replays, I'll listen to the private podcast feed. And if I can't do all of

them, I'll just pick like you had said about your investment, you just one day,

you're like, okay, I'm going to pick this one. And I trust, this is what an

investor thinks, I trust that I'm getting what I need when I need it. So I'm not,

I'm not making this decision as a consumer spending money,

like a piece of gear purchasing it, I'm investing to get value in any way,

shape or form. And I'm going to do whatever it takes to make that happen. It's

like, I'm not gonna miss that value because it doesn't align with my calendar.

That is a consumer mindset. An investor changes their calendar or figures out a way

to get the value.

- Yeah, amen. - Okay, so the value is more than the experience. So I was in a

coaching program a couple of years ago where everything was a mess, like the

schedules, the instructor, the leader, coach, whatever, you know, everything,

the backend, the emails, everything was just a mess, but the value was incredible.

Yeah. And so I, I mean, you have a choice to make like, okay, is, does the value

matter more to me than the Experience well if I'm looking at it like an investment

the answer is yes but a consumer will see the exact opposite consumerism is aligning

with a perfect experience and like. What you'll do is you'll shop around to find

the best experience and not the best value or not the coach that aligns with you

the most like if if I find a coach. That I decide like oh my gosh that is my

person, which has happened very recently and I've spent a ton of money because I

felt inspired and I felt safe and I knew I could get the value in return. I did

not care about the call schedule or whether or not I could attend live calls.

It was like, I'm going to get the extract. I'm going to extract the value rather

than look for Like my experience needs to be satisfied.

It's there's a difference between value extraction and looking for Satisfaction,

it's like your job as a consumer is you know, you spend your energy Paying for

something spending money to get what you want. That's camera gear And if something

goes wrong, you want to know the refund policy you can return it exchange it or

whatever. That's consumer behavior. When you're a business owner and you're talking

about investment, you are not asking about the refund policy because you're just,

you have decided in joining that you are going to extract the value no matter what

satisfaction is priority for the customer. And the investor's like, well, I'm just

going to get wisdom no matter how it's made available, because I am not going to

miss the value. Yes, you know, as you were talking, it made me think too about

another identity that is really, really helpful. And you and I both have this

identity and this belief that we'll figure it out. Like anything is figure outable.

I think that was Marie Forleo said that ages ago, but like we can figure anything

out. Like no matter what is thrown at us when you're supposed to teach a workshop

in New Zealand and you find out that your instructor can't get there because of a

visa issue, when you're supposed to teach Progress Lab and they tell you that your

house is no longer available a week before, like you figure it out because we have.

So anyway, those are big, big issues, but there's all these little pieces that I

will figure it out. So I think that's also really critical for anybody building any

business, photography business, any business, but we're talking to photographers here,

that you need to believe that you can figure it out. You need to believe that

there is a marketing strategy that is going to work for you. You need to believe

that there's a pricing strategy that's going to work for you. You need to believe

there's people out there ready, willing and able to pay. All of that comes back to

believe that you're going to figure it out, which you were talking about guarantees

that I think a lot of people look at like any program or any investment and

they're like, okay, what's my out if this doesn't work for me? - That's it, yes.

- Yeah, where instead it should be like, I mean, yes, okay, make sure like you

don't wanna get ripped off. You guys know us, we, you know, but like any other

programs out there, you don't know the person. I get it. There's a lot of craziness

out there. You want to make sure that if it's not what you anticipated that you

can get out of that. But what I don't want you to do is looking at a program and

asking for that guarantee because you don't think you can make it work for you.

That you don't have the belief that you can figure it out. Like I mean, it being

not a good program is a different thing. Yes. Yeah. Yeah. So oh my thing. Nicole,

I love that so much. That is perfectly sad. It's like consumerism says there

shouldn't be any risk. So what's the refund policy? What are the discounts? What are

the gifts? What are the bonuses? That's consumerism. But an investor knows that there

is inherent risk in investing and they take it upon themselves to get the you or

again, extract the wisdom, whatever they need to get. So an investor, an

entrepreneur, business owner is like, yeah, of course there's risk. Of course I'm an

entrepreneur and I'm willing to take that risk. It's just like, you know, if you

invest it in the stock market, would you call and be, would you say like, you know

what, I don't like the way this is going. Could I, what's your refund policy here?

Yeah, right. Right. You know, like you wouldn't do that, doesn't make any sense. And

if I am approaching it like that, well, there's just going to be pain, right? It's

going to be a challenge. But when I'm investing in myself and my business, I don't

want to view it as a consumer, because that's just going to lead me down a path

where I'm not taking radical responsibility for my returns. But when I'm an investor,

I do that. And by the way, This doesn't always mean that it works out perfectly.

You and I both have invested in courses that didn't work out.

And I don't know about you, I mean, you can share, but in my case, I got some

value. I found the value and I just didn't ask for a refund. I was just like,

okay. And by the way, I could have because she changed the course, but I didn't. I

was just like, all right, I'll take what I can get from this and move on. There

was no like complaining or submitting a problem to customer support.

It was like, that feels consumerist to me. And again, I'm a consumer.

You're a consumer in different areas of our lives. But when I'm looking at something

to grow my business, I put on my investor hat. Yeah, 100%. I just realized I say

a hundred percent a lot. Did you? It's funny.

So I'm looking on the identity of someone that says a hundred percent. Yeah, right.

Right. Consumers also, this is interesting. Consumers want more social proof and

testimonials. No. Yes. Because especially today there's just so much more,

Well, there's so much more out there, but I think again We need to believe in

ourselves that we are making the right decision like there's That's goes back to we

just talked about this right about your gut versus what was that the one? Yeah

approving system work. It's last week's About looking at your gut versus like well,

this is what this program told me to do I believe strongly But when you're trying

to figure out where you should focus, who you should seek help from, it might be

from us, it might not be from us. But your gut is like, I'm really drawn to this

teacher, I'm really drawn to this coach, I'm really drawn to this program. There's

likely a reason for that. Yes. Your gut there. But yes, there's just a lot of

noise out there. So somebody that is not trusting their gut probably has that

identity of I don't believe things are going to work for me. I need the proof that

it's worked for all these other people so that I can prove to myself that it might

work for me. So it kind of goes hand in hand with those two different identities.

Exactly. It says like a consumer says I need to see how others are performing.

I need to see the results they are getting so that I can maybe start to believe

in myself, but an investor doesn't care that because they know how they are going

to show up and perform and find or get the value that they need. It's just it's a

different self concept and it's so interesting to be aware of it.

I mean, when I first learned this, I mean, of course, at some point, I was hearing

it for the first time and I was like, Oh my gosh, I do that. I'm such a

consumer. But now that I know this and now that people listening like can see this,

you're like, you more clued into, well, responsibility, you know, it's my

responsibility. And I personally look for the coach or the mentor that just resonates

with me the most. And then like you said, everything else in that relationship is

figure out a bowl. You know, if they have a program that that fits my needs in

terms of what I'm looking for, then I just go for it. I don't need to read every

single detail on the sales page to determine. It's like, no, I, you know,

like, that that mentorship that coaching is more important to me than how many

videos are in the modules. Oh, especially now. I mean, I don't know about you, but

I'm pretty (laughing) Like the faster someone can help me get transformation, the

better, which is so the opposite. Remember when we first started things, oh my gosh,

2016? I was like, 8 ,000 modules, 47 million videos,

and that was like, yeah, all right. And now if I could tell you, like if we could

sell, we will get you, you know, 10 new clients in 10 minutes.

Like, yeah, let me, let me just do that. Which, yeah, simplify. Yeah. How quickly

can we get the results for you? With as little as possible, with as little

information as possible. That's, I, you know, we built up a lot of content inside

of Elevate and then I worked on narrowing it down. Exactly. Same. Same. I had so

much content. I'm like, all right, what's actually important here? Let's streamline

this. this, it's going to move the needle the fastest. And that's also where the

coaching piece of it comes in too. They can be like, all right, what's going on

with your situation? Let me help you steer you in the right direction and maybe

what the next steps are, but also see where your beliefs might be holding you back

that you don't even see. You guys, there's a reason that it helps to have somebody

else Talking you through this because they will pick up on things that that you're

not noticing. It's critical. Actually, I think if you really want to have this

photography business and grow it, it's not optional. It's it's necessary for you to

find a coach, a mentor, a community where you can be around the energy,

the belief, the proximity to others taking action and having someone look at your

thoughts from the outside. I always tell my clients, it's my job to, you know, pull

your brain out of your head, show it to you and then say, look, this is what's

happening because you can't see it. Just yesterday we were on a strategy call in LV

and I was helping someone see a belief they had about their self -concept and it

was fascinating. And if you were to hear the conversation, you'd be like, and she

was too. She was like, Oh my gosh, Heather is so simple, like, duh, it's right

there. She couldn't see it until she explained it to me. And as she said it to me

out loud, she chuckled and she's like, okay, I can see that that's not true and

that's holding me back, but you just need to be around that type of energy. So as

an investor, that's what I'm looking for. I'm looking for value and energy and

community support and the thought that serves me really well is I'm resourceful and

I believe I have a lot inside of me that will give me the answers. And when and

if that's not the case, I have resources. So I'm resourceful and I'll find the

resources. And as a result, I'll never, I'll never be stuck for too long.

I talked with my coach today, a couple of hours ago and help unlock something that

I mean, I should have known years go, but now here we are. And I just figured it

out. And I thought, how do you get to this point? Will you talk to someone a lot?

You know, the more you talk to me inside of elevate or as a private client, the

more you talk to me, the more breakthroughs you will have. And ultimately the more

money you will make, I can guarantee it because I have seen it. It just takes

having these conversations. But I get that these things cost money. But When you

look at it like an investment not I'm spending money to consume and that bye -bye

money You know that money is gone. I'm looking at this like, okay, this two ninety

nine a month is an investment I'll get a couple of clients. I'll make that back

It's then free and then everything I learn in there is mine for life for life in

Compounds so back to the person who had the six thousand dollars say on she was

like oh home about it. You know, and I was like, Oh my gosh, you know that you

can do that for life now. You can do that forever. You have that skill will never

be taken away from you. When I look at it that way, I get really excited. I'm

like, man, that's great. And where can I get more of this? You know, give me more,

more coaching, more resources. I know where they can get some more. Do you like the

perfect way because it's actually starting today. So this episode is going to go

live August 19th. So if you're listening as soon as we release it, you can still

log on live for the first one today. But otherwise catch the first replay. But we

are doing four clients and four weeks, four weeks of coaching with Heather.

You guys, if you're at all interested, and If you're still listening to this, then

something struck a chord with you while you were listening to this episode.

Otherwise, you wouldn't turn it off by now, but go register here at the dog .academy

.com / the letter number four, letter C number four W. So here at the dog .academy

.com for C4W will take you to the registration page, pop your name and email in

there. We start today. Is it 2pm? It is 2pm Eastern and we're about to go on a

journey and it is going to be so much fun and so amazing. And I promise you,

it's not like what you think unless you're already in my world. It might be

familiar. But if you're not, I think you're going to be surprised by how

straightforward this can be. It, you know, it maybe feels like a lot to start a

business, but it's, it's more straight or grow a business, even if you've already

started it. Sometimes they're growing. Yeah, you like start it and then you get it

off the ground. You're like, yes. And then you have the plateau and you're like,

oh, and then you get up a little bit higher. And then you're like, oh, but now

I'm here. No, I don't want to lose it. I mean, there's always, there's always

something to work on. But yes, come join us. It is free. There's a VIP option, but

there's also a free option. So literally no excuses. Yeah, that's right. That's

right. There are, the replays are available for people that just register for free,

but just for a limited time. If you want lifetime access and a couple of bonuses,

we do have a VIP option available. Awesome. All right, guys, go check it out here

at thedogcademy .com for C, for W. And we'll see you in that awesome challenge.

Four whole weeks of coaching, four clients, four weeks, let's do it. Let's go.

Awesome. All right, see you guys next week actually see you in the challenge and

next week