Podcast Ep 338 - How to Make More Money

In this episode of the Flourish Academy podcast, Heather dives deep into the often-overlooked topic of money mindset. Drawing on her engineering background, she explains how optimizing your thoughts around money can lead to profound financial breakthroughs.

Heather shares her personal journey, resources, and the principles behind her two transformative courses, Empowered and The Wealthy Photographer. Whether you're thriving or just getting by, this episode will help you identify inefficiencies in your money thinking and guide you toward building wealth and financial peace.

Show Notes:

• Heather’s journey of improving her money mindset over the past decade.
• How an engineering mindset helps optimize your financial approach.
• Understanding your default money philosophy and creating a new one.
• Increasing your capacity to "have and hold" money.

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 Connect:

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TRANSCRIPT

You're listening to the Flourish Academy podcast and today we are talking about

money. My name is Heather Lahtinen and I'm a photographer, educator and entrepreneur

and I founded the Flourish Academy as a resource for photographers of all levels. We

want to help you pursue your passion on your own terms because we believe there is

room for everyone. In this podcast, we focus on creating breakthroughs with your

mindset to discover the things that are really holding you back in business and

life. Unless you aren't a real human, then I have to assume that you have some

money mindset issues that could be improved and there's no judgment, okay,

so relax. Everyone has them to different degrees. A friend and client of mine asked

me recently where I have been reading or listening to podcasts on,

you know, the work around money mindset. She asked if I took a training class or

did I get specific coaching to help with this? And the reason she's asking is

because she has seen a shift in me over the past few years regarding my approach

to money, meaning it's obvious from the outside that I've changed and that I've made

some improvements. And it's also really obvious when you look at my bank account, it

has been almost a decade since I really started intentionally focusing on my money

mindset. And there are 95 ,296, I mean,

that's approximate, you know, there are that many books, podcasts, courses, YouTube

videos that I've read, listen to consumed regarding money. So it's really difficult

to narrow down, you know, here are the top three authors or courses.

I mean, I'm going to give you a list of a few that stand out to me. They are

Tony Robbins, Jim Rohn, Brooke Castillo, Stacy Bayman, Denise Duffield -Thomas,

Herm Mentor, Kendall Summerhawk, I hunted her down, Jen Sincero, James Wedmore,

Richard Dott's and countless others that have influenced my approach to money.

So there's just no way I could say, "Hey, read these few books and you'll be all

set." So it was a decade and 95 ,000 books and courses and here we are. I want to

just note that my background is in mechanical engineering. I also have a business

degree but I worked at a chemical manufacturing facility and then an engineering firm

and engineering is all about optimizing a process and I'm going to tell you why

this matters to you in this context. Optimizing a process is about removing the

inefficiencies in order to have an optimal product, you know, removing the crappy

thoughts in your brain in order to make more money. And my job as an engineer was

to make things more efficient, and it's helpful that I see the world in equations.

I figure out the equation, I solve it, and then I teach it to you in several

different ways so that you are able to understand and implement for yourself. It is

my job to read the 95 ,000 books over 10 years to do all of that heavy lifting in

order to make things easier for you. and it's why I get paid a lot of money to

do it, because I'm good at it. And I think that that's in part due to my

engineering background. So I took everything that I learned over the years and I

condensed it into the formula that worked for me and I know will work for you

inside of my two money courses. One of them is called Empowered. It's four weeks to

building wealth in photography. And the other is called the wealthy photographer.

These are currently only available inside of our Elevate program, but I'm sharing

this with you for two reasons. Number one, if you can find someone that you trust

that has experience and wisdom and made the shift for themselves and has the ability

to condense that information that's easy and fast for you to process, then I

recommend working with that person ASAP. I mean, or you can spend 10 years and read

95 ,000 books. I mean, that's certainly your choice. And number two, if that person

happens to be me, then I have great news because I pulled these two courses out of

the Elevate Portal and made them available on Tuesday, November 26th,

for one day only during our five days of deals sale. That's Thanksgiving week.

It's at 67 % off with lifetime access. And of course I'm going to put the link in

the show notes. And while I did approach this through the lens of photography,

and there is no pun intended there, I think that anyone could benefit from these

courses just because of the money mindset, the philosophies, etc. And how do you

know if you need help with your approach to money? Well, you could look at your

bills, you could look in your bank account and ask yourself if something needs to

be improved. Unless you are over the moon happy with your finances and even then,

I think that you could make improvements and there's probably a worry that needs to

be uncovered. And by the way, this does not mean that you're broke or even

struggling. You can be very happy with your finances. You can be very content and

still want to do better and make more. There is nothing.

Let me think about this. I want to make sure I'm telling the truth. I can't recall

anything devastating. That has ever happened to me with regards to money.

I just knew that it could be improved. I knew as an engineer that I could remove

the inefficiencies in my brain and just do better. In the empowered course that I

created, we cover your default money philosophy versus the conscious one that you

need to create. We talk about goals, both realistic and unrealistic,

which is super fun. We talk about under earning and overspending.

We also talk about creating valuable offers and managing your money with profit

first. Both of these courses have workbooks and worksheets to help you walk through

the process. But in the wealthy photographer, we took an even deeper dive to

understanding how we can increase our net worth, how to make money our friend, which

is more important than you might think. I have a section on morality and money.

It's actually one of the most watched videos in the course. We talk about happiness

and self -sabotage, which is fascinating, mostly because I cannot count the number of

times I have self -sabotaged. Naturally, we talk about budgets and debt, but one of

my favorite videos is where we talk about your capacity to have money.

If you look at your personal savings account, for instance, that number will tell

you your capacity to have. I have a friend that has $2 ,000,

but never more in her savings account. And if she increases it, she finds a way to

spend it. But she also won't let it go lower than that amount, it's really quite

interesting. So we talked about how we can increase our capacity to have more.

For example, could you or would you be able to have 20 ,000 or $50 ,000 just

sitting in a high yield savings account without touching it?

So again, we work on our capacity to have and to hold money. I'm sharing this with

you because money is fun. And making more money is really fun, especially when you

get out of your own way and uncover your own crap. And you're like, oh, that's why

I was holding myself back because I think money is bad or evil that only greedy

people have it. That money is greedy is a really big one that we talked about in

the course. and actually both of the courses. Financial stress is one of the biggest

problems people have. What if you could eliminate it?

Or at least mostly eliminate it because you'll probably find something to worry about

as I have done. But what if you could just focus on other areas of your life and

money wasn't this constant thorn in your side? If you would like the list of books

that I've read, at least most of them, I don't think I have them all listed, then

send me an email. I'm happy to send you that link. But also recognize that it

could take time because it's a journey. It's taken me 10 years of solid focused

work to get to this point. I hope to significantly Reduce that for you in the

trainings that I've created Because it's my job and it's fun. I optimize processes

and I decided to optimize my thoughts on money I hope that you found this useful.

I'll see you in the next episode