It's time to drop the overwhelm and grow your photography business.

Get the step-by-step guide that you need to build your dream photography business...  using our simple approach.

Our Elevate team will walk alongside you while you work towards building your thriving photography business.

I'M READY

LET ME GUESS...

You love to take photos, but you are afraid to share them.

You constantly feel like you need to learn just one more thing before you are ready to move forward with photography.

You don't know EVERYTHING (or maybe anything) about setting up a business and you feel overwhelmed with everything there is to learn.

You feel like a fraud because you never went to photography school.

You get paralyzed by the fear of judgment that comes with self-doubt about whether or not your photos are good enough to justify a business.

You've probably found yourself feeling overwhelmed with everything you need to learn:

  • How do I legally establish my business?

  • What makes me a professional photographer?

  • Where are the clients?

  • How do I set up my pricing the right way?

  • Do I need website AND client management system?

  • How do I market using social media?

WHEN PHOTOGRAPHERS ARE FEELING OVERWHELMED

They turn to our simple approach in Elevate to get unstuck and move forward. Whether you want to make a few bucks on the side, leave your corporate job, or grow to 6-figures, we are here to support you.

We know how to build photography businesses and over the past two decades, we have helped hundreds of photographers achieve their goals.

And so we created... 

A library of resources JUST FOR YOU.

Our simple approach to business inside of Elevate will change your life.

Imagine if...

  • You knew how to get clients and fill your calendar without worrying about money.
  • You had a team of professional photographers supporting and encouraging you.
  • You could finally leave your job and pursue your photography dream full-time.
  • You didn't have to worry about whether you were doing this right but felt totally confident in every action you were taking.

What if success were guaranteed - would you be willing to jump in?

WHAT IF THIS WERE YOUR YEAR?
STOP PIECE-MEALING A PLAN TOGETHER

You've wasted enough time, let us help you build the photography business of your dreams.

We believe: 

  • There is room for everyone.
  • Market saturation is a myth, the world needs your photos.
  • It doesn’t matter if you’ve been photographing for years, or you picked up your camera kit yesterday at Costco: YOU BELONG HERE.
  • Learning new and challenging skills (hello business) can be fun and easy.
  • We believe in community and foster the giving spirit with our members.
STOP PIECE-MEALING A PLAN TOGETHER

You've waisted enough time, let us help you build the photography business of your dreams.

We believe: 

  • There is room for everyone.
  • Market saturation is a myth, the world needs your photos.
  • It doesn’t matter if you’ve been photographing for years, or you picked up your camera kit yesterday at Costco: YOU BELONG HERE.
  • Learning new and challenging skills (hello business) can be fun and easy.
  • We believe in community and foster the giving spirit with our members

WHAT IF I HANDED YOU THE KEYS TO THE MARKETING SECRET NO ONE TALKS ABOUT?

We found the missing piece: and we are teaching it.

Our signature Belief Triad training has led to many Elevators getting their largest sales ever.

Recently, one of our members said they watched the training 5-6 times and each time they made changes that positively impacted their business. Unlike other programs that just teach you the steps of building a business, this solution works because it shifts how you view yourself, your photography and your clients.

Imagine dramatically reducing your efforts by shifting your approach with one simply training. We believe in the Belief Triad so much, that it's the first video you are presented with in Elevate. Get ready for everything to change.

SIGN ME UP ➡
YOU GET THE IDEA,
... SO LET'S RECAP BECAUSE I WANT YOU
TO FEEL THE EXCITEMENT YOU SHOULD
FEEL RIGHT NOW.

You really want to make your photography business work. Why would you waste countless hours (months/years) trying to figure this out on your own?

 

You can totally have a thriving business starting right now. We know the secrets and strategies to a flourishing business, let us help you.

INTRODUCING... elevate

The 3 step system for building a photography business with all of the resources and support you could possibly need.

Create a business that is easier than you think - without feeling confused or frustrated.

YES, I NEED THIS

During your time in Elevate, you will learn how to:

  • Result 1, legally establish your business. Get all the answers you need to legalities around starting a photography business.
  • Result 2, gain confidence with your pricing. Our extensive collection of training videos, along with support from expert professional photographers will give you the confidence you need to move forward.
  • Result 3, get more clients with effective marketing. You will understand exactly what it takes to get more clients and fill your calendar. Wouldn't it be great if you didn't have to worry if you were doing it right? What would it feel like to have a full calendar AND bank account?

And you'll be able to achieve all of this with one extra invaluable resource... ME!

Unlike other courses and programs that leave you without so much as an email address to reach out to... the coaches and I will be with you throughout your time in Elevate!

HERE'S WHAT'S INSIDE:

You're going to

love

 these

ELEVATE STUDY GUIDE + WORKBOOK

The Elevate Study Guide is a 6-month success path that provides with you detailed checklists to make sure you are setting up your business properly.

INSPIRATION

Fresh ideas are everywhere inside of Elevate! We are always generating new ways of marketing and increasing sales. Our Elevators love to share their unique ideas.

VIDEO TUTORIALS

Search for anything you need inside of our robust training portal. This includes: business, pricing, marketing, social media, and breakthrough resources that you never knew you needed.

BREAKTHROUGH RESOURCES

Our secret weapon in Elevate. These training videos will change the way you view yourself and your business. They will give you the skills and confidence to weather any challenge or obstacle you might face as an entrepreneur.

CHECKLISTS + WORKSHEETS

Our checklists and worksheets will guide you step-by-step to establishing your business, learning and executing your marketing plan and mastering your pricing.

ELEVATE COMMUNITY

Get your specific questions answered ASAP by a group of supportive photographer friends. We will help you work through challenges and get unstuck to keep moving forward.

GIVE ME ACCESS TO The Power of Elevate
Sign Me Up Now ➡

The Power of Elevate

A 6-month program for photographers that are ready to learn and grow.

  • Over 60+ hours of training videos.
  • Monthly challenges to focus your efforts and grow your business.
  • Step-by-step guide to creating aYou could finally thriving photography business.
  • Strategy and alignment calls with Heather and the coaches to keep you on track.
  • 1:1 Zoom lifelines with Elevate coaches to get your specific questions answered.
  • Guest speakers to learn more about business finances, SEO, social media and a host of other topics.
GET THE POWER OF ELEVATE

Get your hands on the material that successful photographers are using to grow their business.

Elevate is your step-by-step guide to creating a thriving photography business that you love while living your best life.

YOU. CAN. DO. THIS.

You might be saying, “I understand this is important, but I haven’t even started my business yet. Shouldn’t I do that first? We don’t think so!

Building a business can be confusing. Wouldn't it be nice to have someone on your team helping you take the right actions?

Wouldn’t it be easier to set up your business in a way that works for you from the beginning?

Seriously, it really is much easier than you think!

If you don’t build your business with intention from the start, it won’t take you long to discover that you are working for very little money. Or that you can’t figure out how to get more clients. 

FOR JUST $299/month, YOU COULD BE MAKING MORE MONEY BY NEXT WEEK.

We are ready and excited for you to join us on the inside.

GET STARTED NOW ➡

And just who will be teaching you The Power of Elevate?


Me! I'm Heather Lahtinen

PHOTOGRAPHY BUSINESS EXPERT AND CERTIFIED MINDSET COACH

I founded the FA because I believe in community and supporting photographers above all else. Not only do I believe that there is room for everyone, I know that the world needs your gift… the photos that only you can take. I wanted to create a safe, positive and encouraging place for photographers to learn and grow.

I remember being rejected by others in our industry when I started my business nearly 20 years ago. And I never forgot how that felt. I was excluded and led to believe that there wasn’t a place for me.

As a result, I was on a mission to prove that we could create something different, a world where photographers of ALL levels are welcomed and encouraged to pursue their passion.

There is room for you. YOU BELONG HERE.

"ELEVATE CHANGED MY BUSINESS, I JUST HAD MY FIRST $20K MONTH!"

I joined Elevate thinking - it will just be for one month, just to check it out and join next time when my kids will be at school full time... After checking out the videos, being on couple calls and support I got overall I am thinking to myself I CANNOT leave. It would be STUPID!

Why wait another x amount of months to make my business better? It is never the right time - I will always be busy, I will always come up with excuses!

Elevate is exactly what I need, I had tons of editing lately and I have been listening to all the replies - guys - it is worth the money!! After listing to 40 plus hours of Elevate videos I am seeing all the things I was missing, I was not aware of and it gave me so many ideas, motivation and excitement! 

So, it is a big WIN for me to stay here. You are all amazing and I love how everyone in this group is so unique in their own way. I am excited for our time together! This is one awesome group!

MAGDALENA WOJTON

Let's Talk Modules

The breakdown
MODULE 1

Business Foundations

The business checklist will help you understand how to:

  • Track finances.
  • Hire an accountant (when appropriate).
  • Select a legal entity.
  • Establish contracts.
  • Purchase insurance.

You will learn how to build your business based on your lifestyle and values using our specialized training and our Business Dashboard.

MODULE 2

Deep Dive into Pricing

Because pricing is one of the most important factors of creating a profitable business, we have created resources to support you.

  • The Psychology of Pricing
  • Pricing for Profitable Mini Sessions
  • Pricing for Value
  • Pricing Collections
  • Overcoming Common Client Objections
  • Enhancing Sales with Products and Irresistible Incentives
  • Small Ways You are Sabotaging Big Sales
MODULE 3

Marketing

You can't have a business without clients! Marketing is one of the most important components of a thriving photography business.

  • 19 Ways to Market Your Business
  • Getting Started with Email Marketing
  • Creating a Compelling Offer
  • 21 Blog Content Ideas
  • Improving your SEO
  • Types of Marketing + Ideal Client Worksheet
  • Standing out in Your Market
  • The Most Important Components of your Website
MODULE 4

Breakthrough Training

This is the module you never knew you needed.

You will gain the confidence you need to manage your mind around being an entrepreneur. We explore goal setting, outsourcing, taking your business to the next level, resilience, belief, staying creative in your business, and MONEY blocks. 

These videos will give you the ability to have breakthroughs in your business. 

The Power of Elevate gets you from A to Z in record time. This is your ticket out of overwhelm and into easy-breezy.


Let's get you started!

Not only will you get instant access to our private podcast and  course materials, but you'll also get access to 1:1 lifeines and our community. You can totally get your most pressing question or challenge answered TODAY.

Over $5,000 woth of bonus content for FREE!


Let's really fast-track your success!
  • BONUS 1 --> Complimentary access to ALL of the amazing photography courses offered at the Flourish Academy. Full Lightroom Workshop, Photoshop, Posing, OCF, Pricing and much more!
  • BONUS 2 --> Lifelines. Seriously, a life-saver. These 1:1 Zoom calls are perfect for when you REALLY need help, but can't make one of the regular calls - or if you just want 1:1 support with your biggest challenge.
  • BONUS 3 --> FA mobile. It's like having a photography university in your back pocket.
  • BONUS 4 --> Elevate only private podcast feed. We publish all of our strategy calls to our private feed so that you can listen on-the-go.

I've accomplished so much in such a short time while in Elevate. My business will be at the the next level by the end of this quarter because of all the goal setting and motivation this group has given me in just one month! I was gong to say I can't imagine where I'll be in two months, but I CAN! That's the difference this group has made in both my personal and professional life. 

MICHAEL HOLL
SENIOR PHOTOGRAPHER

I am so glad I joined Elevate last year. It gave me the courage to leave my full-time soul-crushing job and pursue my joy full-time. ❤️ I have NEVER been this busy and I'm loving it! Thank you Heather for the Elevate lifeline call that changed it all.

DONNA KELLIHER
PET PHOTOGRAPHER

I can't thank the FA, Heather and Elevate enough for their expertise, wisdom and kindness, and overall willingness to want to teach others the art and business of photography. I got to where I am because of you and everyone in the FA truly care about one another and we all want each other to be #bettertogether.

JAMIE STOLL
SENIOR & FAMILY PHOTOGRAPHER
  • "I had my largest sale ever, $5,300."
  • "I just had a $2,300, my biggest ever."
  • "I can't believe I'm typing this, I had an $8,500 sale."
ELEVATORS

 

(I wonder if they think Elevate is worth it?)

I'm ready to grow

LET'S GO

Still Got Questions?

I'm not making money with my photography right now,
how can I afford this?

If you book one, JUST ONE extra client per month, Elevate will pay for itself. 

Maybe you are thinking you aren't ready because you aren't getting clients or making money...

  • That’s great because we can focus on getting you clients as quickly as possible.

  • Did you ever consider that investing in your business is what needs to happen in order to grow your business?

  • When you invest in Elevate, you will be inclined to work harder on your business to get clients SO THAT you can pay for Elevate. See how that works?

  • We have monthly challenges in Elevate and the first one is how to make $1,000 ASAP.
I WANT TO MAKE MONEY

WHAT ABOUT A GUARANTEE?

I promise that you CAN do this. But if you’re not 100% satisfied with the content, strategy calls, community support, or the bonuses within 30 days, we will offer you a full refund, you have nothing to lose and everything to gain.

MY LAST PIECE OF ADVICE

I know you lead a very busy life. And you might be wondering if you can really do this.

But here's what you might not be considering: I BELIEVE IN YOU. And I know that this will work for you because I have seen it work for all different types of photographers, with all different types of [busy] life situations.

I have enough belief and confidence for both of us. Seriously. And that matters more than you might realize.

I am committed to your growth and deeply invested in your success.

 

Still have questions?

We can chat via email or even jump on a 15-min Zoom discovery call. Please submit the form below or email me directly: [email protected]