5 DAYS TO IDENTIFYING YOUR IDEAL
PHOTOGRAPHY CLIENT
So that you can get more clients and make more money!
Day 1 - What do you photograph? What services do you offer?
An ideal client is someone that feels that your services are the perfect solution to their problem.
An ideal client will be loyal to you, frequently use your services, and refer their friends and family to your business.
**BONUS TRAINING** Inside Elevate
Behind the scenes:
In this bonus clip from an Elevate strategy call, Heather and Gretchen work together to identify the ideal client for "Forever Young" photo sessions. These sessions are geared towards senior couples, such as aging parents or grandparents.
Day 2 - Demographics
Demographics are common characteristics and qualities that describe a person or group of people. Demographic targeting helps you target the right audience. Advertising based on certain demographics reduces unnecessary impressions and saves budget by only showing ads to people who will be interested.
Day 3 - Lifestyle
These are things that your ideal client actively engages in. This could be shopping, hiking, fitness, charitable organizations, etc.
Day 4 - Psychographics
Demographics explain "who" your buyer is, while psychographics explain "why" they buy. These might include values, opinions, attitudes and interests. Psychographics seeks to understand the cognitive factors that drive consumer behaviors.
**BONUS TRAINING** Client Case Study
This live video was part of a 5-day challenge around promoting you business.
Key Takeaways:
- Good marketers are good listeners.
- It's never about the photos.
- Your number one job is to get people to like you.
- Make it easy for your clients.
- Eliminate as many objections as you can.
- If clients like you, they will like their photos.
- Figure out where your clients struggle and address it.
Day 5 - Putting it All Together
Now that we've taken the time to identify as many characteristics as possible about our ideal client, it's time to find her or him!
Live Q&A!
Let's tie up any remaining items so that we can confidently market our photographer to the right people.
MEET YOUR GUIDE
Heather Lahtinen
Heather is a professional wedding and portrait photographer based in Pittsburgh, Pennsylvania. She is the founder of the award-winning Weddings by Heather and the Flourish Academy, and has been a professional photographer and instructor for 20 years. She holds degrees in Mechanical Engineering and Business, but left her corporate position to pursue her passion for photography.
She has vast experience and knowledge that spans more than just the technical aspects of photography, she is also a business coach and trusted mentor in the industry.
Heather is driven by an overwhelming desire to see others succeed and, as a result, her workshops do more than just instruct, they inspire.
