THE HABITS OF 6-FIGURE PHOTOGRAPHERS
In this series of short, power-packed videos we will dive into the top habits, strategies, and tools that successful 6-figure photographers use to thrive.Â
Habit 1 - Leveraging an Email List
Growing an email list is crucial because it’s one of the most reliable ways to build a direct line of communication with your audience. Unlike social media, where you’re at the mercy of algorithms, your email list is something you own. Here’s why it’s important and how you can use it effectively in your business
Habit 2 - Marketing Consistently
6-figure photographers market consistently and they don't just focus on one method. The experiment, they figure out what works and what doesn't, they test some more, they know their data, they review it and they are constantly refining.Â
Habit 3 - Investing in Growth
Investing in personal and business growth is essential, because trying to figure it all out on your own can be a long, painful road. I have 5 reasons why finding a mentor or coach can transform your journey and help you make real progress.
Habit 4 - Prioritizing the Client Experience
6-figure photographers create an exceptional client experience because they know that it is the foundation of a thriving photography business. Successful photographers prioritize the entire journey of their clients, ensuring every interaction reflects care, professionalism, and value. Here’s how to excel in this area:
Habit 5 - Knowing Their Numbers
Successful 6-figure photographers treat their business like a business—and that starts with knowing their numbers inside and out. This habit allows them to make informed decisions, set realistic goals, and confidently navigate their finances. Here’s what this looks like in practice:
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MEET YOUR BUSINESS COACH
Heather Lahtinen is a professional wedding and portrait photographer based in Pittsburgh, Pennsylvania. She is the founder of the award-winning Weddings by Heather and the Flourish Academy, and has been a professional photographer and instructor for 20 years. She holds degrees in Mechanical Engineering and Business, but left her corporate position to pursue her passion for photography.
She has vast experience and knowledge that spans more than just the technical aspects of photography, she is also a business coach and trusted mentor in the industry.
Heather is driven by an overwhelming desire to see others succeed and, as a result, her workshops do more than just instruct, they inspire.
