Week 1 - The Unintentional Sales Pitch
Growing an email list is crucial because it’s one of the most reliable ways to build a direct line of communication with your audience. Unlike social media, where you’re at the mercy of algorithms, your email list is something you own. Here’s why it’s important and how you can use it effectively in your business
MEET YOUR BUSINESS COACH
Heather Lahtinen is a professional wedding and portrait photographer based in Pittsburgh, Pennsylvania. She is the founder of the award-winning Weddings by Heather and the Flourish Academy, and has been a professional photographer and instructor for 22 years. She holds degrees in Mechanical Engineering and Business, but left her corporate position to pursue her passion for photography.
She has vast experience and knowledge that spans more than just the technical aspects of photography, she is also a business coach and trusted mentor in the industry.
Heather is driven by an overwhelming desire to see others succeed and, as a result, her workshops do more than just instruct, they inspire.
